Oversaw overall club strategy, managed MXN 24M seasonal budget, led 12-person internal and 100+ external team, built sponsorship base, generated MXN 1.5M in cumulative sponsorship revenue, structured significant...

Led team operations and venue monetization, created B2B, branding, F&B and digital-content revenue streams, secured new sponsors, and optimized travel and hospitality.

Directed commercial strategy post-return to Mexico City, delivered +220% annual commercial revenue growth, secured over 12 sponsors, reduced costs by MXN 8.4M+, improved stadium operations and compliance...

Developed US sports-event operations for Hispanic audiences, collaborated with key clubs and media partners, organized an international tour for Sevilla FC, and managed local media relations.

Managed MXN 100M+ annual print and digital revenue, led multi-city sales organization, achieved 99.6% of budget, integrated print and digital sales, and launched programmatic advertising.

Oversaw premium accounts and cross-media sales for print, digital, and events, delivering on MXN 42M annual budget.

Managed MXN 92M in annual revenue, led a 9-person team, achieved 100% of targets for 3 years, and developed a new business line.

Scaled new-business revenue from MXN 3.6M to MXN 42M and expanded the team from 6 to 17 members in two years.

Managed key accounts, reduced operating incidents from 36 to one make-good.

Commercialized sponsorships and managed 34+ international events.