Rodrigo Álvarez Medina
Driving innovative, data-driven marketing strategies for sustainable business growth.
Mexico City, MX
Full time
Hybrid/On-site/Remote
Senior Marketing Manager with 15+ years leading traditional and digital marketing strategies for multinational companies across Mexico and Latin America....
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My Career Journey
1/10
Independent Consultant
Editorial & Marketing Strategist
Nov 2024 - Present | 1y 11m
Redesigned B2B and B2C customer journeys for Instituto Libella, increasing qualified leads by 38% and improving conversion rates by 12%. Developed acquisition strategies for Hewser Agency clients, generating...
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Sanki Global
Global Marketing Director
Jul 2024 - Nov 2024 | 4m
Designed and executed omnichannel repositioning campaigns for four brands in Mexico, US, Colombia, and Peru, resulting in 8% higher customer acquisition and 23% average sales growth through October 20...
dōTERRA International
Director of Marketing & Communications MX
Jan 2022 - Jun 2024 | 2y 5m
Developed a 3-year innovation roadmap for dōTERRA Mexico; revamped loyalty rewards program, achieving a 25% ticket size increase and 55% repurchase growth; created continuous launch strategy with omnichannel...
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dōTERRA International
Sr. Marketing & Communications Manager MX
Jun 2020 - Dec 2021 | 1y 6m
dōTERRA International
Digital Media Manager MX
May 2018 - Jun 2020 | 2y 1m
Implemented digital content and lead acquisition strategies, retargeting, and video pre-roll ads to achieve 65% increase in qualified lead conversion through digital channels.
Farmapiel
Digital Marketing & E-commerce Manager
Mar 2015 - Apr 2018 | 3y 1m
Implemented e-commerce and marketplace strategy achieving sustained 35% sales growth; optimized marketing funnels with SEM and display ads; launched social media channels with 36.7% engagement and 12.4%...
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Grupo Editorial Notmusa
Editorial Director
Feb 2013 - Aug 2014 | 1y 6m
GIN Media
Web Editor
May 2010 - Sep 2012 | 2y 4m
Editorial Televisa Caras
Culture & Entertainment Editor
May 2007 - Apr 2010 | 2y 11m
TV Azteca
News Analyst
Mar 2003 - Sep 2004 | 1y 6m
Leadership
Team Leadership
Results Focused
Teamwork
Organizational Skills
Active Learning
Prioritization
Planning
Time Management
Most proud of (2/3)
1st
Revamped dōTERRA Mexico loyalty program, increasing average ticket by 25% and repurchases by 55% via a 3-year roadmap.
2nd
Led omnichannel repositioning for four Sanki brands, driving +8% customer acquisition and +23% average sales growth.
Career Highlights
1/2
Director of Marketing & Communications, dōTERRA Mexico (2022–2024)
Revamped loyalty program — +25% ticket, +55% repurchases
México, 2018
In 2022 as Director of Marketing & Communications for dōTERRA Mexico I led a market-specific...
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Global Marketing Director, Sanki Global (2024)
Led omnichannel repositioning — +8% acquisition, +23% sales
Mexico City, MX, 2024
In 2024 as Global Marketing Director at Sanki Global I designed and executed omnichannel repositioning...
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My values
Continuous Learning
Innovation
Leadership
Results-Oriented
Accountability
Education
Instituto Tecnológico Autónomo de México (ITAM)
MBA
Ongoing
Universidad La Salle (ULSA)
Marketing Digital Diploma
2014
Universidad Intercontinental
Lic. Ciencias de la Comunicación
2002
Certifications & Qualifications
Maximizing Skills and Talents Course
PhD Teresa Lucio – Gallup2024
Certified Conflict Resolution Coach
SolCo Solution Coaching International Community2022
Google Ads & Analytics Certificate
Mercatitlán2017
Team Leadership
Formación Ejecutiva Empresarial2014
Language(s) I speak
Spanish
Fluent
English
Fluent