Led go-to-market strategies across LATAM, NA, EMEA, improving brand alignment by 90%. Scaled short-form video content globally, increasing engagement, traffic, and retention. Guided HP Smart Tank global-to-local...

Directed integrated omnichannel marketing in Mexico, achieving significant KPI growth in reach, POS, digital engagement, and lead generation. Drove 30% sell-out growth for new categories and boosted supplies...

Managed sales and marketing operations for 10 clients, achieving 20% sales growth YoY via strategic redesign and portfolio expansion. Delivered integrated marketing strategies to consistently meet and...

Oversaw P&L and brand strategy for major product lines, growing market share and profitability. Implemented pricing strategies that drove strong sell-out growth, successfully relaunched product portfolio...

Led IPG marketing and communications, executing ATL and BTL campaigns. Drove increases in brand awareness and category sales, successfully managed product exits, and earned several campaign awards for...

Supported small appliances category execution and coordinated agency partnerships to improve visibility. Played a key role in launching T-Fal Kids in Mexico, achieving high penetration and strong sell-in...