Roberto Hidalgo Chavez
Driving growth with strategic, results-oriented omnichannel marketing expertise.
Mexico City, MX
Full time/Part time/Project based
Hybrid/Remote
I am a strategic marketing and business development professional with over 15 years of experience in leading omnichannel, commercial, and performance marketing...
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My Career Journey
1/5
Actual Behavior Marketing Digital
Project & Marketing Manager
- Present | N/A
Led end-to-end B2B commercial strategy, driving business opportunities through pipeline management. Designed and implemented omnichannel and growth marketing strategies, optimized acquisition and conversion...
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Omnicom International
Key Account Manager
Jan 2015 - Jan 2017 | 2y
Managed key client portfolio, developed integrated marketing and media strategies, crafted proposals based on customer insights, coordinated execution of campaigns, maintained brand consistency, and strengthened...
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Grupo Carolo
Business Development
Jan 2013 - Jan 2015 | 2y
Led marketing and sales strategies for luxury brands, developed trade marketing initiatives and BTL activations, managed key accounts and commercial processes, coordinated teams to execute campaigns aligned...
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Kolo Digital Signage
Head of Marketing
Jan 2011 - Jan 2013 | 2y
Designed and implemented digital marketing strategies, developed commercial materials, supported customer acquisition through lead generation, delivered workshops and training sessions to position digital...
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Johnson & Johnson
Trade Marketing Lead
Jan 2009 - Jan 2011 | 2y
Managed database of over 500 promoters, developed KPIs and dashboards, implemented trade marketing strategies and retail activations, coordinated incentive programs and promotions to support business ...
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Action Oriented
Coordinating
Relationship Management
Business Acumen
Strategic Thinking
Leadership
Teamwork
Adaptability
Most proud of (2/3)
1st
Developed a paid-media audit for Codere's online casino to identify improvements in new-user acquisition.
2nd
Delivered audit findings that increased new-user LTV and revenue by identifying paid-media optimizations.
Career Highlights
1/1
Performance marketing audit — Codere (online casino)
Increased new-user LTV and revenue via paid-media audit
Mexico City, MX, 2024
In a performance-marketing engagement at Codere I developed and led a paid-media audit to identify...
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Education
Centro Universitario de Comunicación
Advertising
Ongoing
Universidad de Negocios ISEC
Digital Marketing
Ongoing
Certifications & Qualifications
Diploma in Leadership
Instituto Tecnológico Autónomo de México2026
SCRUM MASTER
2026
DEV OPS
2025
Language(s) I speak
Spanish
Fluent
English
Intermediate