Rinat Shaham
Driving growth through data-driven user acquisition and full-funnel optimization.
Israel
Full time
Hybrid
Accomplished Director of User Acquisition with a proven record in leading high-performing teams and managing multi-million dollar media portfolios. At...
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My Career Journey
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Firearc Technologies
Director of User Acquisition
May 2023 - Present | 3y
Oversaw a multi-million dollar monthly marketing budget across paid social, search, and programmatic platforms. Planned and launched new B2C product campaigns, standardized workflows, and managed a team...
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Firearc Technologies
Director of User Acquisition
Jan 2023 - Present | 3y 4m
Led the UA department as the sole marketing and growth channel for B2C strategy. Directed a multi-million dollar media portfolio, managed full user funnel to improve conversion rates, and led continuous...
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Yellowhead
Senior UA Account Strategist
Jan 2015 - Jan 2019 | 4y
Owned UA strategy based on deep data analysis and client needs. Mentored account managers to enhance targeting and creative performance.
Yellowhead
Performance Marketing Account Manager
Jan 2015 - Jan 2019 | 4y
Managed and optimized large-scale campaigns across Google, Meta and others. Owned end-to-end UA responsibilities from client communication to performance reporting.
Yellowhead
User Acquisition Team Leader
Jan 2015 - Jan 2019 | 4y
Managed $2M/month in client media budgets for B2C and B2B sectors. Utilized mobile measurement partners for attribution and optimization. Led a team of 6 account managers and a task force for dashboard...
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Hot Telecommunications
Marketing Analyst
Jan 2012 - Jan 2015 | 3y
Owned marketing campaigns including business plan creation, forecasting, and ongoing performance analysis to improve business KPIs.
HP Scitex
Material Planner - Student Position
Jan 2011 - Jan 2012 | 1y
I.D.F
HR Analysis NCO
Jan 2005 - Jan 2007 | 2y
Leadership
Detail Oriented
Collaboration
Results Focused
Strategic Planning
Most proud of (3/3)
1st
Led a cross-functional strategy, managing multi-million dollar budgets to rapidly scale.
2nd
Aligned marketing, product, and data teams to successfully drive massive business growth.
3rd
Built and mentored a high-performing marketing team to consistently beat our growth targets.
Career Highlights
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Driving Sustainable Growth Through Departmental Alignment
Cross-Functional Leadership
Israel, 2025
Built, mentored, and led high-performing marketing teams, aligning operations seamlessly with...
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My values
Accountability
Communication
Dedication
Efficiency
Leadership
Education
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Tel-Aviv University
M.B.A
2015
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Tel-Aviv University
B.Sc. Industrial Engineering and Management
2011
Certifications & Qualifications
Employee of the Year Award
Firearc Technologies2023
Language(s) I speak
Hebrew
Fluent
English
Fluent