Ricardo Yáñez Fuentes
Driving revenue and operational excellence in media with strategic vision and execution.
Mexico City Mexico
Full time
Hybrid
Senior executive with proven expertise in commercial and operations leadership within the media and broadcasting sector. Extensive experience at MVS Radio,...
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My Career Journey
1/5
MVS Radio / Corporación Mexicana de Restaurantes (CMR)
Internal Advisor for Corporación Mexicana de Restaurantes (CMR)
Mar 2025 - Nov 2025 | 8m
Mexico City, MX
Consolidated operational and administrative processes to optimize supplier management, integrated marketing areas for multiple brands, and designed commercial models for supplier networks.
MVS Radio
National Director of Operations and Commercialization
Jan 2017 - Feb 2025 | 8y 1m
Mexico City, MX
Generated annual EBITDA for all Group radio stations, defined and executed market/channel expansion strategies, achieved a 55% revenue increase over three years, led commercial and digital transformation...
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MVS Radio
Director of Operations
Jan 2010 - Jan 2017 | 7y
Mexico City, MX
Managed programming, promotions, ratings monitoring, talent/label relationships, and large events. Defined and executed content distribution and monetization strategies.
MVS Radio
Director of Owned and Affiliates Stations
Apr 2004 - Jan 2010 | 5y 9m
Mexico City, MX
Oversaw nationwide owned and affiliate station management, coordinated technical operations, optimized costs, ensured EBITDA targets, and handled union negotiations.
MVS Radio
Director of Affiliated Stations
Jan 2000 - Apr 2004 | 4y 3m
Mexico City, MX
Led the management and strengthening of the affiliate broadcaster network, ensured efficient content communication, addressed operational and programming requirements.
