Ricardo Fabián Isunza
Driving digital growth with data-driven product marketing across LATAM
Full time
On-site/Hybrid/Remote
Experienced Regional Product Marketing Manager with a proven track record in digital strategy, GTM execution, and cross-functional leadership in leading...
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My Career Journey
1/9
TikTok
Regional Product Marketing Manager LATAM
Nov 2024 - Apr 2026 | 1y 5m
Drove product adoption across E-commerce, Fintech, Telco, Travel and Tech via tailored GTM playbooks. Integrated AI-ad formats into marketing campaigns, scaling merchant sales and app performance. Led...
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GoDaddy
Senior Marketing Manager LATAM
Dec 2021 - Nov 2024 | 2y 11m
Led sustained regional growth by defining GTM strategies for product launches with significant market share and acquisition growth. Directed digital strategy for D2C sales and branding across media channels....
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BMW Group
Digital Manager LATAM
Sep 2019 - Dec 2021 | 2y 3m
Developed digital and social media marketing, branding for Mexico, LATAM & Caribbean. Managed agencies to achieve goals. Guided auto dealers and importers in sales strategies. Planned lead generation campaigns...
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Wishpond Ltd.
Project Manager
Mar 2019 - Sep 2019 | 6m
Worked with key clients on CRM, online advertising, e-commerce, and media plans. Led content production and growth plans. Optimized lead generation and automated email marketing. Collaborated with teams...
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Samsung Electronics
Assistant Marketing Manager IM
Nov 2017 - Feb 2019 | 1y 3m
Executed launch strategies for Samsung Pay and SVCs. Supervised production of commercials, tutorials, and print campaigns. Developed exclusive deals with partners such as AMEX, MasterCard, and Visa. Collaborated...
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Smarposting.net
Business Development Manager
Dec 2016 - Nov 2017 | 11m
Developed and executed Mexico's growth plan in collaboration with teams in South Korea, Hong Kong, and the USA. Designed rewards for social media influencers. Adapted brand identity and online platform...
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Google
Digital Marketing Strategist
May 2015 - May 2016 | 1y
Executed marketing plans to grow Google AdWords and My Business. Facilitated user acquisition and partnerships. Trained call center representatives for outreach. Designed onsite onboarding for SMBs. Recruited...
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Lenovo
Marketing Analyst
Dec 2013 - Dec 2014 | 1y
Collaborated with Microsoft and Intel on joint marketing campaigns. Coordinated agencies for the IdeaPad and ThinkPad brands. Assisted sales teams with lead generation and client engagement programs.
Deloitte Consulting
Marketing Trainee
Sep 2012 - Dec 2013 | 1y 3m
Supported execution of Deloitte's quality program for client satisfaction. Developed benchmarking reports to evaluate firm perception versus competitors.
Troubleshooting (Problem Solving)
Most proud of (3/3)
1st
At TikTok, I spearheaded regional signal adoption and high-stakes performance initiatives like Project Rainbow across LATAM, driving scalable user gro
2nd
At GoDaddy, I led full-funnel digital acquisition and go-to-market execution that accelerated product launches and regional market growth across Latin
3rd
At Samsung and Lenovo, I managed high-impact consumer tech marketing strategies and commercial campaigns that consistently drove product adoption and
Fun fact about me
I have a pet rabbit named Topolino, I really love him.
