Hands-on marketing leader with 10+ years’ experience in B2B tech startups, including building marketing functions at Cybergym and D-Fend Solutions. Expert in full-scope marketing, GTM, demand generation, campaign execution, and brand strategy. Highly skilled in leveraging AI tools for content creation and performance marketing. Proven ability to launch impactful programs and drive revenue, partnering with leadership to align marketing initiatives with business goals. Motivated by dynamic, lean environments requiring high ownership, with a strong record of enabling pipeline growth and cross-functional collaboration. Committed to continuous learning and innovative marketing strategies for sustainable business growth.

Built the company's marketing function from scratch as sole marketer, owning strategy, brand, demand generation, and channel execution. Defined and led full-scope marketing strategy, executed integrated campaigns across diverse channels, and established brand credibility with enterprise buyers. Leveraged AI tools for content creation and program execution. Managed HubSpot, partnered with leadership on GTM strategy, and executed global webinars and events.

Marketing Manager (Founding Marketer)

Led global demand gen and campaigns across Americas, EMEA, and APAC. Designed and scaled campaign programs generating $1.8M pipeline and 180+ MQLs. Increased email engagement from 12% to 28% via segmentation. Managed over 15 webinars, full paid media program, and used AI tools for messaging and sales enablement. Aligned marketing pipeline with regional sales targets.

Marketing Manager, Global Demand Generation

Led digital marketing and demand generation efforts including SEO, email campaigns, webinars, and LinkedIn. Drove inbound leads and brand authority. Built HubSpot for automation and nurturing, and created sales enablement materials.