René Vázquez Mena
Driving brand growth with integrated strategies and data-driven marketing excellence.
Miguel Hidalgo, Ciudad De México
Full time
On-site/Hybrid/Remote
Accomplished marketing specialist with 9+ years of cross-industry experience in financial services and agencies. Led integrated campaigns and digital transformation...
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My Career Journey
1/5
CMV R&R;
Project Manager
Apr 2026 - Aug 2026 | 4m
Mexico City, MX
Managed marketing projects and strategic client relationships for major brands including Motorola, Chedraui, and Ricola. Oversaw a portfolio of 80 projects and 1,088 deliverables from brief to execution....
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Career Break & Professional Transition
Career Break & Professional Transition
Dec 2024 - Mar 2026 | 1y 3m
Mexico City, MX
Planned career transition focused on personal priorities, career reflection, and defining the next stage of my professional career.
American Express
Product Management
Jan 2020 - Nov 2024 | 4y 10m
Mexico City, MX
Developed and executed multi-channel marketing strategies for customer acquisition and product usage. Coordinated integrated communications and managed agency and supplier partnerships, plus annual budgets....
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American Express
Brand and Communications Specialist
Mar 2016 - Jan 2020 | 3y 10m
Mexico City, MX
Led integrated brand campaigns across diverse channels, managed campaigns, agencies, budgets, and supplier relationships. Developed influencer strategies, analyzed performance metrics, and partnered with...
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American Express
Jr. Brand Assistant
Jun 2015 - Feb 2016 | 8m
Mexico City, MX
Supported brand campaign development, communication governance, campaign execution, and consolidated performance metrics for EMM.
Strategic Thinking
Results Focused
Collaboration
Prioritization
Plan Execution
Most proud of (2/3)
1st
Contributed to the "Don't Live Life Without It" campaign at American Express, recognized with an Effie Award in 2019.
2nd
Helped launch Amex's first influencer initiative, delivering 15% of total campaign reach while reducing average CPL by 8%.
Career Highlights
1/2
Launched American Express' first influencer initiative with PR
Influencer initiative delivered 15% of total reach and reduced CPL by 8%
México,
At American Express, I helped implement our first influencer initiative in partnership with the...
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“Don't Live Life Without It” — American Express
Contributed to an Effie Award-winning campaign in 2019
Mexico City, MX,
One of the highlights of my time in Brand and Communications at American Express was contributing...
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