Regina Mier y Concha Molina
Driving brand growth in LATAM with data-driven, integrated marketing strategies.
Mexico City, MX
Full time
Remote/Hybrid
Senior marketing and go-to-market leader with over 12 years of experience across LATAM, managing brand growth, acquisition, and engagement for top brands...
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My Career Journey
1/6
Pink Jaguar Agency
Sales & Marketing Manager (Brand Activations & Experiential)
Sep 2020 - Present | 5y 10m
CDMX, MX
Led business development and go-to-market initiatives for OOH, mural, and experiential marketing projects, generating MXN $9M in revenue. Managed full client lifecycle, from prospecting to contract negotiation...
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Doctoralia México
PR, Events & Alliances Manager (Brand & Partnerships)
Feb 2024 - Sep 2025 | 1y 7m
CDMX, MX
Led go-to-market, engagement, and marketing strategies across events, PR, and digital. Managed 25+ medical congresses and 14 webinars, generating 2,227 MQLs and 246 sales. Delivered multi-channel campaigns,...
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Pepe Jeans & Hackett London
PR & Marketing Senior Manager (Brand & Influencer Marketing)
Aug 2017 - Jul 2020 | 2y 11m
CDMX, MX
Forged partnerships with influencers and media for 120+ placements and 20M+ impressions. Oversaw marketing, PR, and digital campaigns for Mexico. Managed ~MXN 12M budget, increased social media engagement...
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American Express
Marketing Product Manager
Jan 2016 - Nov 2017 | 1y 10m
CDMX, MX
Led retention and loyalty for Centurion Card, managing partnerships and benefits programs. Oversaw budget of MXN $20M, developed exclusive experiences, collaborated cross-functionally, supported lounge...
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Reebok Adidas Group
Account Marketing Manager
Feb 2013 - Nov 2016 | 3y 9m
CDMX, MX
Led Reebok's 360° marketing in Mexico, managed up to MXN 12M annual budget, directed integrated campaigns yielding +17% revenue growth and USD $3.2M in sales. Oversaw 250+ activations, managed agencies,...
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Samsung Electronics México
Marketing & Communications Coordinator
Jul 2009 - Feb 2013 | 3y 7m
CDMX, MX
Executed 360° campaigns for Samsung Galaxy, managed retail marketing for key accounts, coordinated agencies, oversaw media planning, conducted market analyses, and expanded into Home Appliances. Secured...
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Leadership
Collaboration
Communications
Organizational Skills
Analytical Thinking
Negotiation
Budgeting
Influencing Skills
Results Focused
Planning
Most proud of (2/3)
1st
Led business development and go-to-market at Pink Jaguar Agency, driving MXN 9M revenue.
2nd
Led multi-channel campaigns at Doctoralia México, managing ~MXN 16M budget and generating 2,227 MQLs and 246 sales.
Career Highlights
1/2
Reebok — Liverpool Coachella promotion
Cleared MXN 1M+ inventory in 3 weeks
Mexico City, MX, 2026
At Reebok I launched a Coachella trip promotion at Liverpool to move a large pool of unsold stock....
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Launch lead, Doctoralia Connect
Led Doctoralia Connect launch; built cross-team alignment
Mexico City, MX, 2025
In leading the launch of Doctoralia Connect I brought marketing, product and stakeholders together...
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My values
Communication
Collaboration
Accountability
Results-Oriented
Problem Solving
Education
Tecnológico de Monterrey
Digital Marketing
2021
Centro de Estudios en Ciencias de la Comunicación
Public Relations
2012
Centro de Estudios en Ciencias de la Comunicación
Communication Sciences
2010
Language(s) I speak
Spanish
Fluent
English
Intermediate