Led planning and strategy for digital and addressable media campaigns for Michelin, Grupo PINSA, Crayola and PIM Brands. Managed campaign administration, digital reporting, team management and development,...

Directed digital campaign strategy and execution for American Express (BU GABM, Amex App, Premium Cards) and various business units. Coordinated administrative campaign management, analytics, performance...

Developed strategies and optimized digital performance campaigns targeted at banking sector KPIs, resulting in significant improvements in campaign delivery and effectiveness.

Managed communication and strategies for digital marketing campaigns, implemented campaigns via Facebook Business Manager and Google AdWords, generated reports, and coordinated digital media contracts...

Implemented AdWords campaigns with focus on SEM, GDN, and Video, performed campaign monitoring and reporting, conducted big data analysis, and identified insights and digital opportunities for brands.

Supported and led projects related to talent development, designed and automated processes for personnel management platform within the HR department.

Handled sales, post-sales, and technical support for Google Apps for Business and Edu, conducted platform implementations, and provided training to administrators and users.