Raúl Melgoza
Crafting impactful content strategies for digital brand growth and engagement.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Content Strategist and Brand Copywriter with 6 years of experience shaping digital content, email marketing, and brand communications for media, automotive,...
Show more
My Career Journey
1/4
Pachuco Digital
Community Manager & Copywriter
Jan 2023 - Present | 3y 8m
Ciudad de México, MX
Develop and coordinate brand communications aligned with objectives. Oversee brand tone and voice across content. Track reach and optimize engagement through performance KPIs.
Radiópolis (Los 40 México)
Content Creator, Community Manager & Producer
Jan 2019 - Jan 2023 | 4y
Ciudad de México, MX
Led digital engagement for a top entertainment brand. Executed impactful social campaigns and tracked KPIs to evaluate reach and engagement.
Mullenlowe (OLX Autos account)
Copywriter & Social Media Manager
Jan 2022 - Jan 2023 | 1y
Ciudad de México, MX
Developed content and messaging for national campaigns. Enhanced brand consistency, collaborating with design and account teams for aligned digital presence.
Tec de Monterrey
Content Strategist & Community Manager
Jan 2018 - Jan 2019 | 1y
Ciudad de México, MX
Boosted email open rate from 30% to 60% with optimized content, segmentation, and messaging (Mailchimp).
Creativity
Creative Problem-Solving
Collaboration
Communications
Engagement Skills
Planning
Coordinating
Strategic Thinking
Results Focused
Relationship Building
Most proud of (2/3)
1st
Increased email open rate from 30% to 60% by optimizing content, segmentation and messaging (Mailchimp)
2nd
Organized a Rocket League basketball livestream with Los 40 México and Mexico City Capitanes, engaging 100+ fans and strengthening community bonds
Career Highlights
1/2
Coordinated with Netflix and internal marketing teams
Preserved engagement after Netflix Elite campaign cancellation
mexico, 2020
When the Netflix Elite campaign was canceled due to COVID, I partnered with Netflix and internal...
Show more
Live events with Los 40 México & Mexico City Capitanes
Turned giveaways into community-driven engagement
mexico, 2022
To deepen fan connection, I organized a Rocket League basketball livestream with Los 40 México...
Show more