Driving sales growth and operational excellence across Latin America.
Mexico City, MX
Full time
On-site/Remote/Hybrid
Accomplished sales and operations executive with 22 years of management experience in the gaming industry across Latin America. Proven success leading...
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My Career Journey
1/8
SlotCycle
Vice President International Sales
Jan 2025 - Present | 1y 6m
Mexico City, MX
Led international sales strategy and business development across Latin America and other global markets. Built and structured regional commercial teams, expanded leadership to wholesale segment accounting...
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Light & Wonder
Vice President Latin America Sales
Jan 2022 - Dec 2024 | 2y 11m
Mexico City, MX
Exceeded revenue targets across games, utilities, and systems. Closed multi-year agreements totaling over $180M, designed strategies maintaining healthy revenue flow, managed region-wide P&L budget, led...
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SCIENTIFIC GAMES
Managing Director Latin America
Jan 2020 - Dec 2021 | 1y 11m
Mexico City, MX
Led a 100+ person international team. Executed restructuring, OPEX optimization, regional Long Term Strategic plan for $100M+ revenue, negotiated payment plans with 98% of customers, and advanced Diversity,...
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SCIENTIFIC GAMES
Senior Director Sales and Operations Mexico, Central America and Caribbean
Jan 2015 - Dec 2019 | 4y 11m
Mexico City, MX
Promoted to lead extended team (70+), managed $65M+ revenue, executed recurring contracts ($30M+ annually), influenced product and pricing strategies, enhanced sales cycles, and optimized logistics, including...
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BALLY TECHNOLOGIES
Managing Director
Jan 2014 - Dec 2014 | 11m
Mexico City, MX
Generated $30M+ revenue through consultative selling, restructured regional teams post-acquisition, implemented recognition programs, repositioned table products, and served on AGEM representation com...
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BALLY TECHNOLOGIES
Director of Operations
Jan 2012 - Dec 2013 | 1y 11m
Mexico City, MX
Oversaw all corporate operational initiatives for systems and games, supported sales cycle optimization, recommended new product configurations, implemented P&L forecast methodology, and won President’s...
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BALLY TECHNOLOGIES
Regional Operations Manager
Jan 2008 - Dec 2012 | 4y 11m
Mexico City, MX
Pivotal in establishing Bally’s subsidiary in Mexico, led contract negotiations to expand market share, created alliances for logistics, achieved financial targets, and executed multimillion-dollar de...
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BALLY TECHNOLOGIES
International Operations Manager
Jan 2007 - Dec 2007 | 11m
Las Vegas, US
Supported regional sales and operations between US and Latin America, contributed to sales proposals, developed financial models, and co-managed regional P&Ls.
Communications
Accountability
Leadership
Timelines
Team Leadership
Motivational Skills
Decision Making
Change Agility
Business Acumen
Emotional Intelligence
Most proud of (3/3)
1st
Closed $180M+ LATAM agreements, exceeded targets and managed P&L while building a high-performing regional sales team
2nd
Led 100+ LATAM staff as Managing Director, restructured operations, optimized OPEX and delivered $100M+ revenue
3rd
Positioned the regional operation to reach $100M+ revenue targets while maintaining healthy
EBITDA expectations.
Career Highlights
1/2
LATAM team lead at Light & Wonder
Built and led a high‑performing LATAM team
Mexico City, MX, 2022
At Light & Wonder I built and led the LATAM team through a period of growth and change. I set...
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Leadership during the Bally acquisition
Led through Bally acquisition with clarity and empathy
Mexico City, MX, 2022
During the Bally acquisition I led teams through uncertainty by prioritizing clear, frequent...
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My values
Communication
Accountability
Results-Oriented
Leadership
Collaboration
Education
Instituto Tecnologico y de Estudios Superiores de Monterrey
B.S. Electronics and Telecommunications Engineering