Rahel Ávila Guzmán
Transforming brands through global marketing strategies and market expansion leadership.
Mexico City, MX
Full time
Remote/Hybrid
Senior executive with a robust track record in leading marketing and sales strategies for international brand launches and market growth. Over the last...
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My Career Journey
1/5
PersistIQ, a Wishpond company
Account Director
Jan 2021 - Present | 5y 8m
Vancouver, CA
Led commercial and marketing development to introduce a new product internationally. Directed global cross-functional teams and developed creative strategies for market positioning. Achieved market share...
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Ministry of Tourism, Federal Government of Mexico
Director of Digital Strategy
Jan 2019 - Jan 2021 | 2y
Mexico City, MX
Led strategy and implementation for national tourism promotion, overseeing country branding and digital channels with a reach of over 25 million users monthly. Designed and executed a nationwide Strategic...
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Ministry of Tourism, State of Guerrero
Marketing Director
Jan 2009 - Jan 2018 | 9y
Guerrero, MX
Created state-wide marketing and promotional strategies, repositioned Guerrero's tourism brand, and developed products for new market segments. Built digital ecosystems yielding 1M followers and generated...
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Universidad Loyola del Pacífico (IBERO - ITESO)
University Lecturer – Marketing, Communication, and Graphic Design
Jan 2006 - Jan 2010 | 4y
Guerrero, MX
Raintree Vacation Club (Club Regina)
Public Relations Manager
Jan 2005 - Jan 2009 | 4y
Managed communications and visual branding for 10 luxury resorts; developed cultural initiatives through events and public activations.
Leadership
Coaching
Mentorship
Active Learning
Decision Making
Accountability
Change Agility
Most proud of (2/3)
1st
Led international commercial and marketing launch, grew market share from 0.13% to 0.5% and expanded client portfolio 280%.
2nd
Directed national digital tourism strategy (2019–21), leading campaigns that attracted 45 million tourists.
Career Highlights
1/2
Ministry of Tourism, Guerrero — statewide digital & promotional strategy
Repositioned Guerrero tourism and drove $9M revenue
Mexico, 2019
At the Ministry of Tourism, Guerrero I led the creation of state‑wide marketing and digital ecosystems...
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Commercial & Marketing Lead — international GTM and sales realignment
Scaled a product into Middle East & Asia‑Pacific markets
canada, 2026
As Commercial and Marketing Lead I introduced a new product internationally by launching a pilot...
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My values
Leadership
Team Empowerment
Empathy
Education
Universidad Popular Autónoma del Estado de Puebla
Advertising
Ongoing
Universidad Anáhuac Mexico
Luxury Brand Management
2021
University of North Carolina at Charlotte
Specialization in Visual Communication
2005
Certifications & Qualifications
Transformational Leadership and Communication
2018
Service Fundamentals for Managers
2009
Public Speaking
2009
Project Management and Design
2009
Entrepreneurial Leadership Program
2009
Neuro-Linguistic Programming Applied to Sales
2005
Media Production (Radio, TV, Photography)
2004
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Beginner