Rachel Cheyfitz
Bridging product depth and market impact with technical marketing expertise
Full time/Project based/Part time
On-site/Hybrid/Remote
Marketing Leader with deep roots in product marketing and technical writing, excelling at translating complex product value into market understanding....
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My Career Journey
1/6
Contentabl
Fractional Product Marketing & Documentation
Mar 2020 - Present | 6y 3m
Served multiple clients in AI, cybersecurity, and developer tools; created technical documentation and go-to-market collateral; wrote positioning and messaging for Fiverr; designed activation flows for...
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Visual Layer
Marketing Leader (Full Stack)
Apr 2025 - Apr 2026 | 1y
Tel Aviv, IL
Built GTM infrastructure and documentation systems; developed persona profiles and ICP models influencing product and sales strategy; produced full GTM enablement stack; conducted deep market and competitive...
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Coro Cybersecurity
Director, Corporate & Product Marketing
Aug 2022 - Dec 2024 | 2y 4m
Tel Aviv, IL
Scaled PMM function to 13 reports; owned segment-specific GTM for SMB and mid-market; ran win/loss programs and developed launch materials; managed analyst relations and contributed to high industry coverage;...
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Lytx, Inc. / Surfsight
Head of Product Marketing
May 2021 - Aug 2022 | 1y 3m
Launched developer portal and knowledge base reducing onboarding time by 35%; repositioned Surfsight with new messaging and pricing, increasing market share by 65%; directed crisis communications for significant...
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Snyk
Founding Documentation IC
Jan 2018 - Apr 2020 | 2y 3m
Tel Aviv, IL
Scaled documentation during hyper-growth in CI/CD agile environment; built PLG content strategy; implemented in-app notification widget; wrote UX microcopy across product.
Cisco
Senior Technical Writer, Security Division
Feb 2016 - Jan 2018 | 1y 11m
Authored API documentation, admin guides, and release notes for Cisco's Identity Services Engine (ISE); contributed to global enterprise networking and IAM documentation.
Collaboration
Strategic Thinking
Analytical Thinking
Research
Accountability
Leadership
Mentorship
Detail Oriented
Most proud of (2/3)
1st
Built and scaled a 13-person product marketing team; owned SMB and mid-market GTM, ran win/loss programs and led analyst relations.
2nd
Launched developer portal and knowledge base, cutting onboarding time 35%; repositioned product messaging and pricing to grow market share 65%.
Career Highlights
1/2
Product leader collaborating daily with CEO & CTO
Drove product‑market fit through intensive customer research
Tel Aviv-Yafo, IL,
As a product marketing leader I led an intensive effort to develop product–market fit by conducting...
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Senior leader at Lytx focused on clarity and vetted comms
Built an empowering, aligned team culture at Lytx
Yokneam Ilit, IL, 2021
As a senior leader at Lytx I established a vision-driven environment where rigorous fact‑checking...
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My values
Leadership
Collaboration
Empowerment
Communication
Accountability
Education
University of Liverpool
Teaching English as a Foreign Language
Ongoing
University of Chicago
Humanities
Ongoing
Certifications & Qualifications
G-CMO Early Stage Marketing Graduate
2026
Salesforce certifications (Sales & CRM, Lead Management, Opportunity Management)
Salesforce2026
Notion certifications
Notion2026
Language(s) I speak
English
Fluent
Hebrew
Fluent