Pedro Ortiz
Social-first creative director crafting high-performing, culturally relevant content.
México City, MX
Full time/Project based/Part time
Hybrid/Remote
Bilingual creative director with extensive experience leading integrated and social-first campaigns for global brands such as AB InBev, Nestlé, and Bayer....
Show more
Hit play to meet me
00:00
/
00:00
My Career Journey
1/5
LLYC
Freelance Creative / Creative Direction
Jan 2026 - Present | 9m
Lead creative development and social-first content for Tequila Patrón across digital, social and experiential initiatives. Developed concepts, scripts, and creative executions from idea through produc...
Show more
Grupo Modelo / AB InBev
Creative Specialist
Jan 2019 - Jan 2026 | 7y
Developed and executed integrated campaigns for Corona, Modelo, Victoria, Pacífico, Bud Light, Budweiser, Stella Artois, and Michelob Ultra across ATL, digital, and social. Led creative development across...
Show more
J. Walter Thompson (JWT)
Copywriter
Jan 2018 - Jan 2019 | 1y
Developed concepts and copy for integrated campaigns across Nestlé (KitKat, Crunch, Carlos V), Bayer, and Sigma. Created campaign narratives and executions across ATL, digital, and social formats.
Agencia Marte
Copywriter
Jan 2017 - Jan 2018 | 1y
Built concepts and copy for digital-first campaigns for brands including Comex and Alsea (Toks). Supported creative development across multiple client accounts.
Neurona Films
Production
Jan 2012 - Jan 2016 | 4y
Supported audiovisual production across pre-production, production, and post-production stages, gaining hands-on experience in execution and on-set workflows.
Creativity
Active Listening
Leadership
Calmness Under Pressure
Prioritization
Cultural Responsiveness
Diplomacy
Collaboration
Most proud of (3/3)
1st
Conceptualized and led Grupo Modelo's 100-year campaign, balancing heritage with contemporary, culturally relevant storytelling
2nd
Led creative development across multidisciplinary teams to develop and execute integrated campaigns for Corona and Modelo
3rd
Led creative development of social-first campaigns and branded content for Tequila Patrón, translating the brand’s premium positioning into culturally
Career Highlights
1/1
Creative Specialist, Grupo Modelo / AB InBev (2019–2026)
Led integrated campaigns for Corona and Modelo
México,
In my role I developed and executed integrated campaigns across Corona, Modelo and other portfolio...
Show more
Fun fact about me
I love music & running
My values
Collaboration
Team Empowerment
Open Communication
Open-Mindedness
Creativity
Education
Universidad Nacional Autónoma de México (UNAM)
Communication (Advertising Specialization)
Ongoing
Certifications & Qualifications
Shortlist | El Ojo de Iberoamérica, COVID Gamer (Bud Light)
2026
Language(s) I speak
Spanish
Fluent
English
Fluent