Drives organic traffic, topical authority, rankings, visits, and conversions through SEO-led content strategy, optimisation, and performance tracking. Manages freelancer coordination and end-to-end content...

Conducted SEO audits and implemented content improvements based on findings to enhance organic performance in the US market, resulting in increased visits and conversions. Developed content briefs and...

Led sports prediction and in-house casino review content projects, contributing to improved conversion rates and increased traffic. Owned the end-to-end onboarding and delivery of Irish sports prediction...

Led content operations across 8 brands and 7 markets, ensuring consistent strategies and goal alignment. Increased campaign conversion rates by 5–10% through content optimisation. Managed budgeting, hiring,...

Increased monthly active users from 20,000 to 100,000 with a seasonal campaign. Developed and managed segmented CRM campaigns and created a brand book for Casinohuone.

Oversaw content production for HU, PL, EE, and RO markets. Conducted quarterly reviews and tracked OKRs for team development.

Created content and translated materials from EN to FI for Kindred brands.

Managed a team and oversaw agency content projects for the Finnish market.

Wrote articles for the print magazine and managed community engagement.

Created print articles for the company’s personnel magazine.

Produced a series of 40 news articles and conducted radio interviews.