Driving digital transformation and communication excellence for organizational impact.
Mexico City, MX
Full time
Hybrid
Experienced marketing and digital transformation specialist with over 20 years leading projects in government, housing, culture, and services. Recently...
Show more
My Career Journey
1/5
Mexico City Attorney General's Office (Fiscalía de Justicia de la CDMX)
Deputy Director of Digital Strategy
Jan 2026 - Present | 7m
Mexico City, MX
Led a multidisciplinary team to enhance public presence and strategic communication, designed digital strategies that increased organic views by over 25%, managed media crises, developed KPIs and tracking...
Show more
Registro Único de Vivienda (RUV)
Operations and Services Manager
Oct 2021 - Jun 2025 | 3y 8m
Led national digital platform operation, optimized team structure through automation, reduced incidents by nearly 75%, implemented data-driven dashboards, launched a chatbot to improve response times,...
Show more
Registro Único de Vivienda (RUV)
Digital Services Manager
Aug 2017 - Oct 2021 | 4y 2m
Oversaw digital ecosystem modernization, managed annual budgets, generated cost savings over $3 million pesos, improved institutional reputation, coordinated multiple vendors, and implemented large-scale...
Show more
Registro Único de Vivienda (RUV)
Human Resources and Capital Manager
Feb 2014 - Aug 2017 | 3y 6m
Implemented 360° performance evaluation, formalized professional development for staff, reduced turnover, managed training budgets, and deployed cost-saving strategies supporting 20% budget reduction ...
Show more
Secretaría de Cultura - Michoacán
Head of Social Communication and Outreach
Aug 2005 - Aug 2013 | 8y
Michoacán, MX
Designed and executed communication strategies for major cultural events, coordinated around 200 annual campaigns, and achieved high attendance at large-scale cultural programs through strong public relations...
Show more
Education
Master's Degree in Business Administration - Specialization in Marketing