Pablo García de Alba
Building brands that connect business goals with real audience needs.
Mexico City, MX
Full time
On-site/Hybrid/Remote
Seasoned Marketing & Commercial Director with over 15 years of experience in brand architecture, commercial growth strategies, and data-driven business...
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My Career Journey
1/4
LENOM PB
Marketing Manager
Oct 2024 - Jul 2026 | 1y 9m
Mexico City, MX
Developed and executed 360° marketing strategies for luxury, real estate, hospitality, and consumer brands; managed multi-channel paid media budgets over $250,000 USD; led consulting projects on corporate...
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Grupo Guía
Marketing & Commercial Director
Apr 2022 - Oct 2024 | 2y 6m
Mexico City, MX
Led commercial strategy for a premium real estate portfolio, built omnichannel lead generation, expanded and trained the direct sales team, developed a 50-broker distribution network, and restructured...
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doTERRA / Soy Líder Natural
Marketing & Commercial Director
Aug 2013 - Apr 2022 | 8y 8m
Expanded international multi-level distribution to North America, Europe, Australia, and LATAM; improved customer retention from 40% to 65%; launched a mobile app for improved service; increased average...
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Qualtia Alimentos
Brand Coordinator → Product Marketing Manager (Cheese) → BI Manager
Jan 2010 - Aug 2013 | 3y 7m
Coordinated KIR brand product launches, designed inventory and commercial forecasting models increasing net sales by 8% in six months, led commercial data modeling and market analysis using Nielsen and...
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Business Acumen
Relationship Building
Communications
Customer Service
Systems Thinking
Creative Problem-Solving
Most proud of (2/3)
1st
Expanded doTERRA's international multi-level distribution, improving retention and boosting average order value by 15%.
2nd
Led launch of the doTERRA mobile app, creating a breakthrough tool for information sharing and customer collaboration.
Career Highlights
1/2
Marketing & Commercial Director, doTERRA (2013–2022)
Expanded global distribution and grew average ticket 15%
México,
In my role as Marketing & Commercial Director as doTERRA Diamond level distributor (2013–2022)...
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MEXTENIS & GBM Real Estate projects — integrated marketing
Built marketing-as-a-system for brand growth
Mexico,
In projects for MEXTENIS, GBM Real Estate, and others, I approached marketing as an end‑to‑end...
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Fun fact about me
I'm a proud father of 6 beautiful kids!
That has helped me learn about negotiation, multitasking, leadership and so much more.
