Driving commercial growth, innovation, and partnerships across LATAM markets.
Mexico City, MX
Full time
Remote
Senior commercial and growth executive with 17+ years leading integrated communications, strategic partnerships, and new business development for global...
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My Career Journey
1/9
Retail IQ Consulting
Co-Founder
Jan 2025 - Present | 1y 8m
Mexico City, MX
Architected $20B commerce media strategy, secured partnerships with 10 Tier-1 retailers generating $10M annual revenue, and advised C-level clients on growth frameworks across LATAM including Brazil, with...
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Amazon Advertising
Agency Development Manager
Nov 2021 - Nov 2024 | 3y
Mexico City, MX
Owned $25M+ P&L across 7 LATAM markets, developed senior C-level relationships with top agency holdings, grew incremental ARR by $8M+ in 18 months, and scaled enablement for 500+ professionals annually...
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Mindshare (WPP Media)
Head of Commerce, Latin America
Jan 2021 - Oct 2021 | 9m
Mexico City, MX
Built LATAM commerce media division, led a 12-person regional team, developed partnership frameworks and growth playbooks, and generated $4M+ revenue in 9 months via strategic partnerships and senior client...
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Stardom Labs
Co-Founder and Managing Partner
Aug 2015 - Dec 2020 | 5y 4m
Mexico City, MX
Scaled SSP platform from zero to $10M+ annual revenue for 50+ publishers, grew team to 8, and competed directly with global exchanges, validating entrepreneurial build-from-zero expertise across LATAM...
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Mindshare (WPP Media)
Regional Digital Director, Latin America
Sep 2018 - Dec 2020 | 2y 3m
Mexico City, MX
Led multi-country team, closed $18M+ in new business with a 75% pitch win rate, implemented DSP automation and machine learning for efficiency, and positioned digital as a regional revenue priority.
MEC Mexico (WPP Media)
Interaction Director
Mar 2015 - Apr 2016 | 1y 1m
Mexico City, MX
Managed $30M+ digital media budget for major brands, secured $12M+ in new business, led 12-person team, and delivered significant campaign improvements by integrating digital, programmatic, and social...
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IMS Latin America (Aleph Group)
DSP Regional Senior Manager
Mar 2013 - May 2014 | 1y 2m
Buenos Aires, AR
Scaled platform revenue from zero to $15M+ across 8 LATAM markets, built agency and brand partnerships, and launched first-mover programmatic infrastructure in the region.
WOBI (HSM Group)
Digital Director
Mar 2011 - Mar 2013 | 2y
Buenos Aires, AR
Generated $2M+ ARR in year one by launching WOBI Membership across 5 global markets, transforming WOBI.com into a multimedia platform and driving triple-digit growth in user engagement and video ad co...
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Omnicom Media Group
Regional Digital Director
Jun 2009 - Mar 2011 | 1y 9m
Buenos Aires, AR
Managed $50M+ investment across 14 LATAM countries, led 20+ person team, established integrated frameworks, and coordinated multi-country campaigns and Portuguese-language collaboration with Brazil te...
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Calmness Under Pressure
Leadership
Analytical Thinking
Troubleshooting (Problem Solving)
Accountability
Results Focused
Adaptability
Persuasive Communication
Persistence
Most proud of (2/3)
1st
Owned a $25M+ P&L across 7 LATAM markets, built senior C‑level relationships and grew incremental ARR by $8M+ in 18 months
2nd
Scaled an SSP from zero to $10M+ annual revenue for 50+ publishers, grew the team to 8 and competed with global exchanges
Career Highlights
1/2
Leader of 12-person LATAM commerce media team
Converted high traffic into revenue by fixing payments
Mexico City, MX, 2021
As leader of a 12-person LATAM commerce media team, we faced strong site traffic but almost no...
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Client lead—traveled to Panama to secure the deal
Closed make-or-break client in Panama with newborn
Mexico, 2018
When my first child was three months old and my wife was traveling, I flew to Panama with my...