Oriya Siso
Driving offline marketing excellence, automation, and strategy across US real estate markets.
Tel Aviv-Yafo, IL
Full time
Hybrid
Marketing operations professional with 3+ years of progressive responsibility at a US-facing real estate investment company, promoted twice within 2.5...
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My Career Journey
1/4
Zoom Real Estate Investments
Offline Marketing Manager
Jan 2026 - Present | 7m
Tel Aviv, IL
Owns all offline marketing channels and a $1M+ annual budget for 5 US markets. Built end-to-end direct mail automation pipeline, managed A/B testing programs, automated reporting, resolved process conflicts,...
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Zoom Real Estate Investments
Outbound Marketing Team Leader
Jun 2025 - Jan 2026 | 7m
Tel Aviv, IL
Led a 25-person outbound sales and telemarketing team, coordinated recruitment and onboarding for new offshore team, and optimized list management processes to improve lead quality and campaign result...
Zoom Real Estate Investments
Outbound Marketing Manager
Sep 2023 - Jun 2025 | 1y 9m
Tel Aviv, IL
Managed a team of 50 virtual assistants supporting outbound marketing, streamlined workflows and task-allocation systems to improve productivity and efficiency.
Johnson & Johnson
Operations Support Coordinator
Mar 2022 - Dec 2022 | 9m
Irvine, US
Supported cross-functional coordination and documentation for a new medical device production line, conducted associate training sessions on data management and reporting tools.
Negotiation
Detail Oriented
Relationship Management
Leadership
Influencing Skills
Organizational Skills
Coordinating
Collaboration
Most proud of (2/3)
1st
Led a direct-mail automation project, aligning analyst and consultant priorities and boosting response rates from 0.12% to 0.5% across five markets.
2nd
Negotiated agency terms and built the evaluation framework, caught a creative-ownership gap, and ran a five-market live cutover with zero disruption.
Career Highlights
1/2
Led agency selection & five‑market cutover as Offline Marketing Manager
Quadrupled response rate and secured creative ownership
Tel Aviv-Yafo, IL,
In leading agency selection I built an evaluation framework, negotiated terms with a new media...
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Promoted from Outbound to Offline Marketing Manager — TV, radio, CTV, direct mail
Promoted to run offline channels and streamline vendor partnerships
Tel Aviv-Yafo, IL, 2026
In my promotion from Outbound to Offline Marketing Manager I moved from running an internal team...
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