Crafting psychology-driven, engaging products for real user impact.
Kiryat Ono, IL
Full time
On-site/Hybrid/Remote
Senior Product Designer with 8+ years of experience specializing in behavioral design, leveraging a background in Behavioral Sciences and CBT therapy to...
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My Career Journey
1/4
ThinkUp
Senior Product Designer
Jan 2022 - Present | 4y 9m
Grew platform from zero to 1,500 monthly active users by designing and iterating on product launch. Increased user engagement by 14% and raised task completion by 12% through targeted redesigns. Led the...
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Nafca, Brand UX/UI
Studio Manager
Jan 2020 - Jan 2022 | 2y
Restructured operations to turn the studio profitable, optimizing staffing and outsourcing. Managed projects from client requirements through to final delivery, ensuring solutions matched client needs...
Nafca, Brand UX/UI
UX Designer
Jan 2018 - Jan 2020 | 2y
Designed user-centric solutions across B2B, B2C, mobile, and e-commerce. Conducted interviews and user research to inform wireframes, prototypes, and usability testing, grounding designs in real behavioral...
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Self-Employed
CBT Therapist
Jan 2017 - Jan 2018 | 1y
Practiced CBT with clients managing anxiety and depression, developing the skill of deeply understanding client needs. Built foundations in behavioral analysis that guide product design approach today...
Prioritization
Results Focused
Collaboration
Creative Thinking
Active Learning
Training And Development
Most proud of (2/3)
1st
Introduced emotional design at ThinkUp, boosting engagement 14% and growing the platform to 1,500 MAUs
2nd
Restructured studio operations at Nafca (Brand UX/UI), restoring profitability.