Led growth strategy and product management for Club Actinver, designing lifecycle marketing and anti-churn strategies, developing KPI dashboards, and creating annual marketing plans for advisory teams....

Implemented 360 strategies, increasing digital adoption by 18%. Optimized customer journey, improving retention by 22% and cutting activation time by 30%. Automated client communication workflows for 25%...

Designed acquisition and positioning strategies for fintech products, executing campaigns that increased qualified leads by 40%. Managed budgets, optimizing ROI by 35%. Directed corporate image, visual...

Drove digital sales to increase transaction volumes and mobile banking adoption by 28%. Built data-driven growth strategies enhancing digital conversion. Oversaw digital channel KPIs and applied Scrum...

Developed investment products and gamified experiences raising new user acquisition by 35%. Led agile teams for product launches and implemented portfolio analysis, launching new and redesigned products...