Conducted messaging and positioning audit, developed a new positioning framework, redefined brand messaging and value proposition, structured and executed LinkedIn content strategy using full-funnel approach,...

Developed and executed B2B content strategy including blogs, landing pages, whitepapers, newsletters, and LinkedIn; managed executive personal branding, coordinated internal and external content workflows,...

Promoted to Specialist within 10 months; managed end-to-end product release for global IT apps from market research to social media promotion, created message houses and user personas, drove high engagement...

Promoted to Specialist within 7 months. Conducted market and competitor research, managed outreach for sales leads, worked with agencies on paid campaigns, ran company social media, supported employer...