Nonkululeko Penelope Mtshali
Driving business growth through data-driven programmatic and performance marketing.
Full time
On-site/Hybrid/Remote
Senior digital marketing professional with over 10 years of experience in performance media, programmatic advertising, paid social, and data-driven strategy....
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My Career Journey
1/6
Rook Digital
Data and Insights Lead
Jun 2024 - Present | 1y 11m
Johannesburg, ZA
Lead data capture, analysis, and interpretation across digital platforms. Identified consumer trends and behavioural insights. Developed dashboards and visualisations for media strategies. Oversaw tracking...
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Rook Digital
Biddable Specialist
Aug 2022 - Jun 2024 | 1y 10m
Johannesburg, ZA
Implemented and optimised Programmatic campaigns via Audex One. Executed Paid Social Media campaigns. Conducted daily optimisation for campaign efficiency. Produced performance reports and insights. Maintained...
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Wavemaker Global
Performance Manager
Aug 2018 - Jul 2022 | 3y 11m
Planned and executed performance-driven social and digital media strategies. Managed Paid Social campaigns. Supported new business pitches with data insights. Managed campaign budgets. Implemented conversion...
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CBR Marketing Solutions
Social Media Manager
Apr 2016 - Jun 2018 | 2y 2m
Managed end-to-end social media campaigns. Led content creation and curation. Collaborated on campaign development. Managed Paid Media Specialists and Community Managers. Conducted competitor analysis...
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Digital By Design
Copywriter & Community Manager
Jun 2014 - Feb 2016 | 1y 8m
Managed social media marketing and community engagement. Produced copy for social platforms and websites. Supported SEO-focused content creation. Led a virtual team of bloggers. Managed campaigns for key...
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T.E. Trade Events
Social Media Administrator
Feb 2011 - Nov 2012 | 1y 9m
Managed social media marketing across brands. Created copy for social platforms, newsletters, and websites. Conducted online reputation management. Maintained website content and email/SMS campaigns. Delivered...
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Education
John Orr Technical High
Matric Certificate
Ongoing
International Diploma in Business Administration (Incomplete)
Ongoing
Certifications & Qualifications
Google Search Certification
Google2026
Google Display Certification
Google2026
Google Video Certification
Google2026
Google Shopping Certification
Google2026
Digital Marketing Certification
Richfield2026
Consumer Protection Act Certificate
2026
Runner-Up: Employee of the Year
2017
Guest Speaker on ANN7
2017
Language(s) I speak
English
Fluent