Nicole Luft
Growth and performance marketing leader driving brand, CRM, and paid media excellence.
Ciudad de México
Full time
Hybrid
Experienced growth and performance marketing leader with a proven track record in beauty, institutional, and entrepreneurial sectors. Led integrated marketing...
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My Career Journey
1/5
Kedma Cosmetics y Clínica Individuel
Head of Marketing
Jan 2025 - Jan 2026 | 1y
CDMX, MX
Led integrated marketing strategy for two premium beauty brands. Managed a team of 15, set KPIs, budgets, and reporting frameworks. Developed CRM and lead automation, increasing conversion rates by 30%....
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Embassy of Israel in Chile
Manager of Marketing and Communications
Jan 2022 - Jan 2024 | 2y
Santiago, CL
Led communications and marketing strategy to strengthen brand perception and public engagement in Chile. Executed partnerships, trade initiatives, and high-level events. Built relationships with senior...
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Lunna Selfcare & Conscious
CEO and Founder
Jan 2019 - Jan 2024 | 5y
Santiago, CL
Created and scaled wellness/beauty brand. Defined brand positioning and go-to-market strategy. Built visual identity, e-commerce strategy, and communications plan. Secured partnerships with Falabella,...
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O’Neill - Women’s Apparel
Brand Manager - Colección Mujer
Jan 2015 - Jan 2018 | 3y
Santiago, CL
Led brand and product strategy for women's category. Increased sales by 30% through innovation, trend-driven planning, and strengthened market positioning. Expanded distribution and improved profitability...
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FIIS - Festival de Innovación
Head Manager
Jan 2012 - Jan 2015 | 3y
Santiago, CL
Led internal marketing team, improving campaign production and timelines by 50%. Coordinated partnerships with over 30 brands. Delivered broad media coverage and social impact, reaching 60,000+ attendees...
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Empathy
Leadership
Active Listening
Calmness Under Pressure
Entrepreneurship
Relationship Building
Accountability
Collaboration
Analytical Thinking
Results Focused
Most proud of (2/3)
1st
Led integrated marketing, CRM and lead automation at Kedma/Clínica, boosting conversions 30% and engagement 45%.
2nd
Founded Lunna Selfcare, driving 115% sales growth in year two and securing partnerships with major retailers.
Career Highlights
1/2
Kedma — data-driven marketing strategy
Refocused Kedma marketing to boost conversion
Mexico City, MX, 2026
At Kedma I led a deliberate refocus of our marketing efforts onto a smaller set of initiatives...
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Founder, Lunna Selfcare — retail marketing
Built Lunna Selfcare from concept to retail-ready marketing
Chile, 2024
In founding Lunna Selfcare I built the brand from zero and learned leadership through vision,...
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My values
Communication
Empathy
Leadership
Collaboration
Results-Oriented
Education
Pontifical Catholic University of Chile
Ongoing
University of the Pacífico
Interior Design
Ongoing
Andrés Bello University
Industrial Design
Ongoing
Cambridge University
Master in Strategic Marketing
Ongoing
Language(s) I speak
Spanish
Fluent
English
Fluent