Driving brand growth through culture, partnerships & creative strategy across the Americas.
Mexico City, MX
Full time
Hybrid/On-site
Senior marketing and creative leader with over 10 years' experience in integrated brand strategy, cultural marketing, and large-scale campaigns across...
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My Career Journey
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Diageo Mexico
Vodka & Breakout Brands C&E Sr Br Manager
Jul 2025 - Present | 1y 2m
Owned cultural growth strategy for brands like Smirnoff and Baileys, driving integrated campaigns, partnerships, and influencer strategies. Led award-winning campaigns, achieving significant sales and...
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Pepsico International GBS - Frito Lay North America
Content Development Brand Manager, Positive Choice Brands
Jan 2024 - Jun 2025 | 1y 5m
Managed business unit for multiple brands, expanding scope and accelerating delivery of key marketing initiatives. Oversaw creative adaptation of high-profile US campaigns, coordinated cross-functional...
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Latin America and Caribbean Institute for War and Peace Reporting
Campaign Director (Influencers Coordinator)
Aug 2022 - Sep 2023 | 1y 1m
Ciudad de Mexico, MX
Led influencer and advocacy programs across Latin America, training over 25 cyber activists and delivering projects exceeding KPIs by up to 200%. Managed reporting to US Department of State and supported...
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TRAMA
Head of Accounts
Sep 2022 - Mar 2023 | 6m
Ciudad de México, MX
Directed communications strategy for premium brands such as American Express and Waldorf Astoria Cancun. Achieved large-scale reach and media exposure for launches and events. Developed and managed annual...
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Trendsetera
Key Account Grouper
Mar 2019 - Jul 2022 | 3y 4m
Mexico City, MX
Managed key accounts, optimizing budgets and leading high-impact campaigns for major brands including Burger King, Nestlé, and Smirnoff. Delivered millions in brand impacts, award-winning campaigns, and...