Nathaniel Espinoza
Building brands and leading category growth with innovative, data-driven strategies.
Mexico City, MX
Full time
On-site/Hybrid
Accomplished brand strategist and business leader with extensive experience driving category growth and brand leadership for major organizations including...
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My Career Journey
1/3
Nestlé México
Senior Manager, Digital Strategy & Brand Building / Senior Marketing Manager, Corporate Brand
Jan 2019 - Present | 7y 8m
Led La Lechera’s campaign, earning an Effie Award and growing share. Repositioned Nesquik to leadership in Kantar’s Brand Power. Drove Maggi’s football sponsorship to exceed sales targets by 37.1%. Developed...
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Terán \ TBWA
Director, BBVA Strategy / Director, Digital Planning
Jan 2015 - Jan 2019 | 4y
Led BBVA Mexico’s Communication Strategy, earning five Effie Awards and positioning BBVA as a top awarded financial institution. Managed multidisciplinary teams blending brand planning, social, analytics,...
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FLOCK (Linked by Isobar)
Director Strategy
Jan 2011 - Jan 2014 | 3y
Established and grew the strategy department. Designed and implemented new business strategies, generating substantial revenue and overseeing organizational expansion.
Education
Universidad Panamericana
Narrative & Visual Communication
Ongoing
Universidad Panamericana
Communication
Ongoing
Certifications & Qualifications
Effie Awards (5)
Effie2026
Effie Award, Food Category
Effie2025
IAB Award for UX
IAB2022
IAB Award for Innovation
IAB2021
Language(s) I speak
Spanish
Fluent
English
Fluent