Natalie Joubran
Haifa, IL
Full time
Hybrid/Remote
I love building products that sit at the intersection of technology creativity and human behavior. I've spent the last few years designing products leading...
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My Career Journey
1/3
Taletoons AI
Founder & Product Lead
Feb 2025 - Present | 1y 6m
Haifa, IL
- Founded and launched an AI-based personalized childrenˇs book product serving B2C families and B2B educational clients.
- Led product discovery through a pilot with real families, using feedback...
- Led product discovery through a pilot with real families, using feedback...
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Self Employed
Freelance Product Designer & Consultant
Feb 2024 - Present | 2y 6m
Haifa, IL
- Worked with startups and small businesses to define, design, and launch websites, dashboards, digital products, and customer-facing platforms.
- Conducted user and market research to identify client...
- Conducted user and market research to identify client...
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SocialKit Ltd.
Lead Product Designer
Feb 2022 - Feb 2024 | 2y
Tel-Aviv, IL
- Joined as a Junior Product Designer and progressed into a lead-level role across AI-powered mobile and web product initiatives.
- Worked closely with the CEO, product, engineering, and design stakeholders...
- Worked closely with the CEO, product, engineering, and design stakeholders...
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Creative Problem-Solving
Complex Problem Solving
Collaboration
Entrepreneurship
Self-Motivation
Business Acumen
Learning Agility
Decision Making
Most proud of (3/3)
1st
Founding Taletoons from my bedroom and turning it into a product with real customers. Seeing an idea become something families genuinely use taught me
2nd
Building products across design, strategy and business instead of staying in one lane. I'm proud that I've been able to wear multiple hats, work with
3rd
Never stopping learning. I love connecting different fields like psychology, AI, UX, business and storytelling, and that curiosity has shaped the way
Career Highlights
1/2
Product Manager, Founder & CEO | Product, Design & Strategy
Founded Taletoons AI and grew it from idea to customers
Haifa, IL, 2026
I founded Taletoons from scratch and led the product from concept to launch combining AI UX design...
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Founder & PM at Taletoons AI — early-stage product strategy
Prioritized pragmatic automation to sustain early growth
Haifa, IL, 2026
As founder and product lead I navigated a debate about how much to automate versus keep manual....
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Fun fact about me
I have a habit of falling down rabbit holes. One week I'm reading about behavioral psychology the next I'm prototyping an AI product or designing an app. I love connecting ideas from different fields.
My values
Customer-Centricity
Adaptability
Authenticity
Collaboration
Education
ono academic
Masters of Business Administration (MBA)
2025
wizo design
B.ED.DES
2022
Certifications & Qualifications
Google UX Design
Google (Coursera) 2021
Introduction to Augmented Reality and ARcore
Google Daydream (Coursera)2021
Language(s) I speak
Hebrew
Fluent
Arabic
Fluent
English
Intermediate