Digital Marketing and Social Media

Senior Digital Marketing Manager with over 7 years of experience in B2B technology companies, specializing in demand generation and digital growth. Led multi-channel marketing initiatives at BIScience, Radiflow, and Nextep Group, focusing on paid acquisition, SEO, email marketing, webinars, and website optimization. Skilled in coordinating external specialists and collaborating with Sales, SDR, and Product teams to drive inbound lead generation. Passionate about leveraging data-driven strategies and innovative tools to achieve measurable marketing results and support business growth.

Lead digital marketing strategy and execution across digital channels, including website, campaigns, and LinkedIn. Led website development and optimization, focusing on UX, content, and conversion. Planned and executed initiatives for brand awareness and demand generation. Managed marketing support for webinars and events. Coordinated external specialists in PPC, SEO, web development, and design. Supported HubSpot and Salesforce marketing infrastructure. Worked closely with Sales, SDR, and Product teams for inbound lead generation.

Digital Marketing Manager

Led performance marketing across Google Ads and LinkedIn Ads, supporting inbound lead generation. Built and optimized marketing funnels and aligned Marketing and SDR teams. Developed landing pages and campaign assets for demand generation. Built Salesforce dashboards and reports for marketing performance. Executed remarketing and nurturing campaigns. Collaborated with Sales and SDR teams to align marketing with pipeline growth. Led website optimization for user experience and conversion.

Led digital marketing initiatives across subsidiaries, supporting brand growth and lead generation. Managed and optimized company websites for UX, content, and conversion. Implemented SEO initiatives for organic visibility. Planned and executed multi-channel campaigns for brand awareness. Coordinated external vendors and internal teams for digital marketing initiatives.