Nadia Estefania Martínez Castillo
Expert in content strategy, community engagement and digital storytelling for brands.
Mexico City, MX
Full time
Hybrid/Remote
Digital communications and content specialist with over 6 years of experience shaping digital content, strategy and messaging for top consumer brands and...
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My Career Journey
1/5
JellyFish México
Content Executive
Apr 2025 - Jul 2026 | 1y 3m
CDMX, MX
Developed digital content and lifecycle communications for Walmart Mexico & Bodega Aurrera across email, push notifications, SMS and WhatsApp. Crafted messaging and campaign copy for various initiatives,...
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The Bridge Canada
Community Manager
Jan 2025 - Apr 2025 | 3m
Managed online communities and digital content for multicultural Latino audiences in Canada. Created and adapted audiovisual content for Meta, TikTok, X, LinkedIn and YouTube, tailored to platform and...
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Valtech
Creative Copywriter
Oct 2023 - Dec 2024 | 1y 2m
CDMX, MX
Developed creative content, strategies, and proposals for major consumer brands including Pepsi, E pura, Be Light, Manzanita Sol, Mirinda and 7UP across digital platforms. Led brand-specific strategies...
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The Bridge Canada
Community Manager
Jul 2022 - Sep 2023 | 1y 2m
Managed online communities and digital content for multicultural Latino audiences in Canada. Created and adapted audiovisual content for Meta, TikTok, X, LinkedIn and YouTube, tailored to platform and...
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DIGITALIEBERS
Content Copywriter
Nov 2020 - Mar 2023 | 2y 4m
CDMX, MX
Most proud of (2/3)
1st
Built Manzanita Sol's 2024 communication strategy, creating consistent social content and garnering favorable brand and community response
2nd
Converted E-pura's miniseries idea into a social-first miniseries, optimizing format to engage communities on social media
Career Highlights
1/2
Communications strategist, Manzanita Sol — 2024
Built consistent social strategy for Manzanita Sol
Mexico City, MX,
In 2024 I led the development of a communications strategy for Manzanita Sol when the brand had...
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Content strategist, E-pura — social miniseries adaptation
Turned a miniseries concept into social-first content
Mexico City, MX,
For E-pura I translated the brand’s miniseries idea into a social-first format by redesigning...
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