Muhammad Ridwan Badrul Zaman
Design leader driving business growth through scalable, impact-driven product design.
Full time
On-site/Hybrid/Remote
Experienced Head of Product Design with over 8 years leading design teams and initiatives across fintech and e-commerce platforms in Southeast Asia. Proven...
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My Career Journey
1/6
RAKSUL INC. – CUSTA (RAKSUL Subsidiary)
Head of Product Design
Jan 2024 - Present | 2y 5m
Kuala Lumpur, MY
Led product redesign across the CUSTA e-commerce ecosystem, increasing checkout conversion by 42% and helping achieve a ¥650M (~RM20M+) revenue milestone. Reduced checkout drop-off by 23%, governed a design...
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Al-Rajhi Bank Malaysia
Head of UI/UX – Rize Digital Bank
Jan 2022 - Jan 2024 | 2y
Kuala Lumpur, MY
Led product design for the Rize Islamic digital banking app, improving onboarding and activation flows, conducting accessibility audits, and building scalable design components. Collaborated with cross-functional...
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BORN Group
Senior UI Designer
Jan 2019 - Jan 2022 | 3y
Kuala Lumpur, MY
Led the Malaysia UI design team for global enterprise clients, ensuring design consistency for cross-market projects. Designed high-visibility campaigns for Apple and Samsung, delivered concept design...
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PETRONAS ICT
Lead UI/UX Designer
Jan 2018 - Jan 2019 | 1y
Kuala Lumpur, MY
Established UX processes for RoTF and transformation projects, delivered enterprise UX for web and mobile platforms, introduced usability testing and user-centric design practices, and developed an MVP...
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AwanBiru Technology Berhad
UI/UX Designer
Jan 2017 - Jan 2018 | 1y
Cyberjaya, MY
Led UI design for EduCloud platforms, delivered multiple digital products including job portals and an e-wallet app, collaborated with PTPTN for national education alignment, and produced wireframes and...
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2Kinjo Sdn Bhd
Co-Founder – UI/UX Designer & Front-End Developer
Jan 2015 - Jan 2017 | 2y
Kuala Lumpur, MY
Co-founded a studio delivering UI/UX and front-end dev for web and mobile products, designed and built platforms including Profit Pips and R.AGE, implemented AngularJS, Ionic, HTML, CSS, JavaScript, and...
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Leadership
Analytical Thinking
Collaboration
Collaborative Communications
Adaptive Leadership
Influencing Skills
Motivational Skills
Relationship Building
Information Synthesis
Most proud of (2/3)
1st
Led CUSTA e‑commerce redesign, raising checkout conversion 42% and driving a ¥650M (≈RM20M+) revenue milestone.
2nd
Led product design for Rize Islamic digital bank, improving onboarding and activation, running accessibility audits and aligning teams with data.
Career Highlights
1/2
Head of Product Design — CUSTA e‑commerce
Redesigned CUSTA checkout: +42% conversion
Malaysia,
As Lead Product Designer at CUSTA I led a cross‑ecosystem redesign focused on the checkout funnel....
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Lead Product Designer — Al‑Rajhi Bank
Aligned teams to ship Rize onboarding and scalable design
Malaysia,
As lead product designer for the Rize Islamic digital banking app at Al‑Rajhi Bank I shifted...
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My values
Collaboration
Open Communication
Leadership
Team Empowerment
Results-Oriented
Education
University Malaysia of Computer Science & Engineering (UNIMY)
Software Engineering
2017
City University Malaysia
Information Technology
2014
Certifications & Qualifications
UX Design Leadership
Uxcel2026
UX Design Foundations
Uxcel2026
UX Writing
Uxcel2026
Certified Ethical Hacker
EC-Council2026
Malaysia Youth Ambassador – Ship for Southeast Asian and Japanese Youth Program (SSEAYP)
Cabinet Office Japan2026
Top 20 – KPMG Cyber Security Challenge
KPMG Malaysia2026
Participant – NASA Space Apps Challenge (48-hour global hackathon)
NASA2026
Language(s) I speak
Malay
Fluent
English
Fluent