Montserrat Patiño Ontiveros
Driving brand growth through disruptive marketing and strategic leadership.
Mexico
Full time/Project based
Hybrid/Remote
I am a seasoned marketing professional with over 12 years of experience leading national and international retail brands. Adept at developing disruptive...
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My Career Journey
1/6
Retail Consultancy
Marketing
Mar 2023 - Present | 3y 6m
Mexico City, MX
Forever 21 Mexico
Head of Marketing
Aug 2021 - Mar 2023 | 1y 7m
Mexico City, MX
Built and structured the Marketing department, designed and executed annual strategies to optimize budgets and enhance store and online traffic. Conducted PR campaigns, influencer collaborations, strategic...
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Liverpool
Digital Brand Specialist
Jul 2019 - Nov 2020 | 1y 4m
Mexico City, MX
Created digital content strategies for premium brands, developed Pinterest brand positioning for Williams & Sonoma resulting in a 40% increase in organic interaction and 15% sales growth. Adapted content...
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Inditex (Zara & Stradivarius)
Sales Associate
Nov 2016 - Mar 2019 | 2y 4m
Dublin, IE
Supported store manager, advised customers, managed cashier procedures, and gained operational retail knowledge. Leveraged language skills to improve customer experience and contributed to foreign market...
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El Palacio de Hierro
Public Relations & Marketing Deputy Manager
Sep 2015 - Aug 2016 | 11m
Mexico City, MX
Enabled the first omnichannel strategy in Mexican retail by bridging store and online communications, coordinated 180 kiosks for digital customer service, and developed digital catalogs. Initiatives doubled...
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Wal-Mart Mexico
E-commerce Deputy Manager / PR & Marketing Deputy Manager
Jan 2013 - Jun 2015 | 2y 5m
Mexico City, MX
Contributed to the launch of www.walmart.com.mx, pioneering Mexican e-commerce. Responsible for PR, marketing strategies, and supporting digital transformation.
