Montserrat Escobar Barroso
Expert in marketing strategy, innovation & data-driven business growth.
Mexico City, MX
Full time
Hybrid/On-site
Business professional with over 20 years of experience leading commercial, brand, and marketing roles in consumer goods and fintech companies. Specialized...
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My Career Journey
1/10
APLAZO S.A de C.V.
Head of Marketing B2C
Oct 2024 - Jun 2026 | 1y 8m
Led design and execution of B2C communication and product marketing strategies across core consumer portfolio including BNPL, Physical and Virtual Cards. Oversaw value propositions, go-to-market, and lifecycle...
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PayClip México S.R.L de C.V.
Senior Marketing Grouper – Financial Services (Banking & Lending)
Jan 2023 - Sep 2024 | 1y 8m
Created and executed inbound communication strategies for Lending and Banking, increasing lending origination and revenue share, led Go-to-Market launch for digital account and debit card, collaborated...
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PayClip México S.R.L de C.V.
Senior Marketing Grouper - Software, Financial Services & Card Not Present
May 2021 - Jan 2023 | 1y 8m
Strategically developed and executed marketing business plans involving Product, Engineering and Marketing. Planned communication for multiple channels, led retention and product launch projects, improved...
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PepsiCo Foods Mexico S.R.L de C.V.
Grouper Manager Galletas Marias Gamesa & Gamesa Clásicas
May 2019 - Oct 2020 | 1y 5m
Led business and growth plans for iconic brands, boosting revenue and market share with tailored strategies. Developed channel communications, led COVID contingency plans, and managed major product launches...
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Casa Cuervo Mexico S.A de C.V.
Sr. Brand Manager Tequila Gran Centenario & Tincup American Whiskey
Jun 2014 - Jul 2016 | 2y 1m
Developed and executed brand business plans, communication strategies, and channel-specific programs. Successfully launched Tincup Whiskey and premiumized Gran Centenario's brand value through integrated...
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The Coca Cola Company de Mexico
Brand Manager Jr. Fanta™
Nov 2013 - Jun 2014 | 7m
The Coca Cola Company de Mexico
Brand Manager Jr. Apple beverages and Fanta™ Portfolio
Jun 2011 - Nov 2013 | 2y 5m
The Coca Cola Company de Mexico
Fresca and Heritage Brand Coordinator
Jun 2009 - Jun 2011 | 2y
Kimberly Clark México
Huggies Brand Associate
Jan 2007 - Jun 2009 | 2y 5m
Bonafont S.A de C.V Valle de México
Sales Manager
Jul 2006 - Dec 2006 | 5m
Action Oriented
Decision Making
Leadership
Adaptability
Learning Agility
Collaboration
Accountability
Communications
Delegation Skills
Career Highlights
1/2
Cross-functional launch leadership
Brought clarity and ownership to a complex launch
Mexico City, MX, 2022
In a complex product launch I brought clarity and energy to a multi-disciplinary team by setting...
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Leadership evolution moving from PepsiCo to Aplazo
Shifted leadership to speed, clarity, and experimentation
Mexico City, MX, 2024
In my transition from PepsiCo to Aplazo I adopted a leadership style that prioritized clarity,...
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My values
Open Communication
Collaboration
Team Empowerment
Adaptability
Authenticity
Education
Universidad iberoamericana
Business Administration
2006
Academy of the Sacred Heart, Grand Coteau
1998
Language(s) I speak
Spanish
Fluent
English
Fluent