Retail marketing leader with 25 years' expertise in brand & corporate strategy.
Mexico City, MX
Full time
Hybrid/Remote/On-site
Marketing executive with 25 years of experience, including 12 years at El Puerto de Liverpool leading integrated strategies across multiple business verticals...
Show more
My Career Journey
1/9
EL PUERTO DE LIVERPOOL S.A. DE C.V.
Subdirector de Marca y Relaciones Públicas Corporativas
Jul 2025 - May 2026 | 10m
CDMX, MX
Defined brand equity concepts, directed new institutional identity, maintained strong brand health KPIs, led corporate PR strategies, managed crisis communication protocols, validated participation in...
Show more
EL PUERTO DE LIVERPOOL S.A. DE C.V.
Subdirector de Mercadotecnia Hardline & Softline
Jan 2023 - Jul 2025 | 2y 6m
CDMX, MX
Integrated teams for 360° commercial plans, led 13 managers, managed over 40 campaigns annually, handled $500M MXN budget, established alliances with leading banks, coordinated omnichannel communication...
Show more
EL PUERTO DE LIVERPOOL S.A. DE C.V.
Subdirector de Mercadotecnia Hardline
Jan 2020 - Jan 2023 | 3y
CDMX, MX
Led marketing initiatives for Muebles, Multimedia, Sports, Home, Toys, Gastronomy, and Financial businesses, positioned Liverpool as an integrated lifestyle solution. Coordinated key events (Bolo Fest,...
Show more
EL PUERTO DE LIVERPOOL S.A. DE C.V.
Subdirector de Mercadotecnia Softline
Jan 2017 - Jan 2020 | 3y
CDMX, MX
Directed marketing and budgets for three fashion divisions, cosmetics, and accessories; consolidated Liverpool as Mexico’s fashion platform with segmented communication and coherent institutional narr...
Show more
EL PUERTO DE LIVERPOOL S.A. DE C.V.
Gerente de Mercadotecnia – Dirección de Damas
Jun 2014 - Dec 2016 | 2y 6m
CDMX, MX
Designed annual strategies for Damas (largest sales/margin unit), managed 200M MXN+ budgets, repositioned Fashion Fest as the flagship platform, coordinated exclusive brand launches (Cole Haan, Gap, Banana...
Show more
ACH FOODS MÉXICO
Gerente de Grupo - División Consumo
Apr 2013 - Oct 2013 | 6m
KIMBERLY CLARK MÉXICO
Gerente de Grupo - Pañales
Sep 2012 - Feb 2013 | 5m
HENKEL MEXICANA
Gerente de Marca Sr. Pritt / Gerente de Mercadotecnia Región Latinoamérica