Mohibullah Panjwani
Driving digital growth through strategic media planning and data-driven campaigns.
Full time
On-site/Hybrid
Digital marketing professional with a proven track record in strategic media planning, campaign management, and lead generation. Recent roles include Senior...
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My Career Journey
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1/6
Publicis Groupe - Starcomww
Senior Media Planner
Sep 2024 - Present | 1y 7m
Dubai, AE
Directed lead generation strategies across social media, search, and display, generating 1,000+ qualified real estate leads with a 50% qualification ratio. Oversaw content creation, website maintenance,...
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Peace Homes Development
Digital Marketing Manager
Jan 2024 - Sep 2024 | 8m
Dubai, AE
Managed digital campaigns for real estate clients, achieving a 4–5% lead-to-sale conversion rate. Developed account strategies, upsold services, and exceeded revenue targets through strategic cross-selling....
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Xpertise Creative Studio
Account & Campaigns Manager
Feb 2023 - Jan 2024 | 11m
Dubai, AE
Publicis Media - Starcomww
Senior Media Planner
Jun 2021 - Jan 2023 | 1y 7m
Karachi, PK
Planned and executed paid media campaigns for retail and FMCG brands, achieving ROAS of 8 for itel during a sales campaign. Created audience segments from Meta Pixel and Google Analytics data to improve...
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Publicis Media - Zenith
Account Manager
Jan 2020 - May 2021 | 1y 4m
Karachi, PK
As a liaison between the agency and clients, I ensured win-win solutions, managed daily tasks for smooth project delivery, and actively contributed to MarCom's strategy. As a brand custodian, I identified...
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Think Tank Digital
Social Media Manager
May 2017 - Dec 2019 | 2y 7m
Karachi, PK
I orchestrated end-to-end social media strategies, including content creation, audience engagement, and campaign execution. I tracked performance, provided insights, and ensured brand consistency. My agility...
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Creative Thinking
Solutions Focused
Results Focused
Cognitive Flexibility
Most proud of (3/3)
1st
Gold for best use of social media for Durex
2nd
Silver award for dengue related campaign in Pakistan
3rd
Double ROAS via optimisation for clients in 2025
Fun fact about me
profile
I make memes and enjoy them alot
My values
Honesty
Integrity
Courage
Education
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SZABIST
MBA
2020
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Iqra University
BBA
2018
Certifications & Qualifications
Meta Certified Media Buying Professional
Meta2026
Meta Certified Media Planning Professional
Meta2026
TikTok Media Buying Certification
TikTok2026
Snapchat Ads Manager Campaign Activation & Optimization
Snapchat2026
Google Fundamentals of Digital Marketing
Google2026
X Conversion Tracking & Ads Manager Fundamentals
X2026
Effies Gold Award for Durex “Play Safe”
Effie Awards2026
Effies Gold Award for Durex “Best use of Social Media”
Effie Awards2026
Effies Silver Award for Mortein “Dengue AB Nahe” campaign
Effie Awards2026
Language(s) I speak
English
Fluent
Urdu
Fluent