Driving digital growth through strategic media planning and data-driven campaigns.
Full time
On-site/Hybrid
Digital marketing professional with a proven track record in strategic media planning, campaign management, and lead generation. Recent roles include Senior...
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My Career Journey
1/6
Publicis Groupe - Starcomww
Senior Media Planner
Sep 2024 - Present | 1y 7m
Dubai, AE
Directed lead generation strategies across social media, search, and display, generating 1,000+ qualified real estate leads with a 50% qualification ratio. Oversaw content creation, website maintenance,...
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Peace Homes Development
Digital Marketing Manager
Jan 2024 - Sep 2024 | 8m
Dubai, AE
Managed digital campaigns for real estate clients, achieving a 4–5% lead-to-sale conversion rate. Developed account strategies, upsold services, and exceeded revenue targets through strategic cross-selling....
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Xpertise Creative Studio
Account & Campaigns Manager
Feb 2023 - Jan 2024 | 11m
Dubai, AE
Publicis Media - Starcomww
Senior Media Planner
Jun 2021 - Jan 2023 | 1y 7m
Karachi, PK
Planned and executed paid media campaigns for retail and FMCG brands, achieving ROAS of 8 for itel during a sales campaign. Created audience segments from Meta Pixel and Google Analytics data to improve...
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Publicis Media - Zenith
Account Manager
Jan 2020 - May 2021 | 1y 4m
Karachi, PK
As a liaison between the agency and clients, I ensured win-win solutions, managed daily tasks for smooth project delivery, and actively contributed to MarCom's strategy. As a brand custodian, I identified...
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Think Tank Digital
Social Media Manager
May 2017 - Dec 2019 | 2y 7m
Karachi, PK
I orchestrated end-to-end social media strategies, including content creation, audience engagement, and campaign execution. I tracked performance, provided insights, and ensured brand consistency. My agility...
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Creative Thinking
Solutions Focused
Results Focused
Cognitive Flexibility
Most proud of (3/3)
1st
Gold for best use of social media for Durex
2nd
Silver award for dengue related campaign in Pakistan