Content & Copywriter with 8 years' experience in content strategy and copywriting for both public and private sectors. Recently led strategic copy development and campaign creation for McCann México, collaborating with L'Oréal brands and driving interdepartmental coordination for high-impact campaigns like Hot Sale and Amazon Prime Day. Previously managed social communities and live media productions at Sin Embargo MX, enhancing engagement and real-time coverage. Strong adaptability, project management, and a philosophy rooted in crafting persuasive narratives that connect audiences to brands. Seeking to continue growing as a creative leader in digital storytelling.

Developed strategic copy for L'Oréal brands ensuring adherence to brand guidelines. Coordinated with design teams to create impactful digital campaign assets. Led campaign creation from brief instructions. Improved campaign coherence and resource optimization through cross-department collaboration, integrating color theory and targeted keywords. Implemented custom content strategies and A/B testing, increasing engagement and surpassing sales targets by 10% during Hot Sale 2024.

Copywriter

Managed Facebook, X, and Instagram platforms using trend-adapted native content. Produced and monitored live media broadcasts. Wrote persuasive copy to drive organic engagement increases. Coordinated breaking news production for live transmissions, resulting in recurring audience growth.

Community Manager & Content Creator

Produced product photoshoots for clients in the gastronomic sector. Designed content schedules and digital diffusion strategies to position the brand on visual platforms.