Milagros Segredo
Driving omnichannel growth & innovation in pharma with AI, GTM, CRM, and team leadership.
Full time
Hybrid
Senior Marketing and Commercial Strategy Director with 30+ years of international experience, Milagros has led brand strategy, go-to-market, and omnichannel...
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My Career Journey
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PSICOFARMA
Marketing Corporate Director
Mar 2025 - Sep 2025 | 6m
Led multichannel marketing strategy for key therapeutic areas and executed 360° campaigns. Drove brand messaging consistency and implemented digital initiatives strengthening HCP engagement and pharmacy...
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MARZAM
Marketing and Commercial Strategy Director
Jan 2018 - Mar 2025 | 7y 2m
Led portfolio brand strategy and GTM across pharmacy channels, accelerating omnichannel growth and optimizing CRM, ecommerce, and loyalty programs. Drove double-digit growth and 30% marketing budget savings....
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VACATION TIMES
Senior Corporate Brand Manager
Jan 2016 - Jan 2018 | 2y
Developed brand strategy across several countries, leading corporate communications, PR, events, and influencer programs. Delivered 25% sales growth and 15% budget optimization, and strengthened brand...
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SAMSUNG ELECTRONICS
Marketing Group Manager
Jan 2008 - Jan 2015 | 7y
Led marketing strategy for Consumer Electronics, managed ATL, BTL, trade marketing, and PR. Delivered 10+ flagship launches and maintained top brand market positions. Recognized as Employee of the Year...
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PANDOCK
Marketing Manager
Jan 2005 - Jan 2008 | 3y
Led advertising campaigns across a large retail network, developing programs for company-owned brands and implementing brand guidelines across 100+ stores for consistent execution.
JUGOS DEL VALLE
Brand Manager
Jan 2002 - Jan 2005 | 3y
Developed and executed media, promotional, and advertising plans, optimized marketing investments, and led nationwide campaigns improving brand recognition by 40%.
INTERNACIONAL DE DESARROLLO S.A. LA GRANJA
Head of Marketing
Jan 1993 - Jan 2002 | 9y
Led marketing strategy and execution for product launches and trade programs, managed budgets and pricing strategies, and improved shelf share by 30%. Launched 6 new products and expanded the customer...
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Education
Simon Rodríguez University
Administration and Marketing
Ongoing
Certifications & Qualifications
Postgraduate Diploma in Pharmaceutical Marketing
UVM2025
Inbound Marketing
2018
Social Networking for Business
2015
English Program
EF Institute Boston USA2013
Language(s) I speak
Spanish
Fluent
English
Intermediate