Mikhail Lychkouski
Driving sports media growth with strategic SMM and creative content production.
Warsaw, PL
Full time
Hybrid/Remote
Digital Content & Social Media Marketing Specialist with 5+ years of experience in sports media and iGaming. Led multi-brand SMM strategies, content production,...
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My Career Journey
1/3
Soft2bet | Brainrocket
Content Marketing Manager
Jan 2025 - Jan 2026 | 1y
Executed full-cycle SMM across TikTok, Instagram, YouTube, Telegram, and X for 2 flagship betting brands. Managed end-to-end content production from trend research to video and motion design. Led paid...
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Tribuna.com
Sports Journalist & SMM Manager
Jan 2021 - Jan 2025 | 4y
Managed and grew social media channels (TG, FB, IG, X, TT, YT), boosting engagement and reach. Produced real-time sports media content and leveraged newsjacking. Created engaging visuals, interactive posts,...
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Krinitsa OJSC
Sales and Marketing Specialist
Jan 2015 - Jan 2018 | 3y
Negotiated supply contracts, expanding the B2B network. Led SMM strategy for FC Krumkachy partnership. Developed merchandising standards and managed corporate/public events. Contributed to advertising...
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Education
Adam Mickiewicz University in Poznań
Journalism and Social Communication, Master's Degree in Advertising and Promotion
2023
Maria Curie-Skłodowska University
Digital Marketing, Bachelor's degree
2021
Belarusian State University
Management and Economics, International Management
2021
Language(s) I speak
Russian
Fluent
Belarusian
Fluent
Polish
Fluent
English
Fluent