Google Analytics Individual Qualification (GAIQ)

Meta Certified Digital Marketing Associate

Growth and performance marketing professional with over 7 years’ experience in digital marketing, both as an independent consultant and at LITS, where he advanced from Marketing Intelligence Analyst to Head of Marketing. Proven track record in strategic consulting for major enterprise clients and hands-on growth ownership for startups. Specializes in performance marketing, digital audits, AI automation, and BI reporting. Passionate about driving business results and operational excellence. Adapts to evolving digital landscapes and aspires to lead transformative marketing strategies.

Led growth and product across e-commerce consulting and in-house startups, managing the entire customer acquisition journey. Advised enterprise clients on technical SEO, UX, audits, and benchmarks. Managed the Mexican Caribbean Tourism Board account and delivered substantial organic traffic growth for a startup. Built AI agents, BI reporting tools, and optimized performance marketing and automation processes.

Head of Marketing

Delivered marketing intelligence and performance projects for large enterprise accounts, including BI, SEA/SEO, and e-commerce. Managed high-budget campaigns, improving ROAS by over 40%. Consulted on strategic projects, launching new sales channels and optimizing marketing strategies for B2B and B2C segments.