Miguel Ángel Tatto Prieto
Strategic leader in marketing, sports & entertainment, driving brand growth & innovation.
Mexico City, MX
Full time
Hybrid
Marketing and Communications executive with 35+ years in corporate leadership and entrepreneurship across Sports & Entertainment, sponsorships, brand experiences,...
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My Career Journey
1/4
MAJA Sportswear
Local Partner & Representative
Jan 2023 - Present | 3y 9m
Guadalajara, MX
Serve as local partner in Guadalajara, engaging in retail operations, brand positioning, business development, public relations, and traffic generation. Drove approximately 700% sales growth for MAJA Sportswear...
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ProTarget
Founder & CEO
Jan 1998 - Present | 28y 9m
Guadalajara, MX
Founded and built a marketing, communications, sports & entertainment, and brand experience agency with national and international reach. Led multidisciplinary teams, created long-term business relationships,...
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Quaker Oats de México | Gatorade
National Sports Marketing Manager
Jan 1993 - Jan 1998 | 5y
Helped establish Gatorade Mexico's Sports Marketing department, built institutional relationships with major sports leagues, and coordinated major sports events including NFL, NBA, and national sports...
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Helados Bing / Helados Holanda, Grupo Quan
Pacific Zone Manager & Regional Zone Coordinator
Jan 1989 - Jan 1991 | 2y
Guadalajara, MX
Led regional franchise operations, managed new store openings, and staff training in Guadalajara.
Collaboration
Teamwork
Most proud of (2/3)
1st
Built Gatorade Mexico’s Sports Marketing department and maintained the partnership for over 20 years.
2nd
Founded and scaled ProTarget, leading large teams and managing the Mexico City Marathon for 15+ years.
Career Highlights
1/2
Founder & CEO, ProTarget (1998–present)
Built ProTarget into a leading sports & brand agency
Mexico City, MX, 2026
In 1998 as Founder & CEO I launched ProTarget to deliver integrated marketing, communications,...
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National Sports Marketing Manager, Gatorade Mexico (1993–1998)
Launched Gatorade Mexico’s Sports Marketing arm
Guadalajara , 2018
In 1993 as National Sports Marketing Manager I helped establish Gatorade Mexico’s Sports Marketing...
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My values
Results-Oriented
Education
Universidad Autónoma de Guadalajara
Business Administration
Ongoing
IPADE Business School
AD-2 Senior Management Program
2010
University of San Diego
BTL Marketing Certificate
2008
Certifications & Qualifications
AMAPRO Victoria Alada Award 2016 – Social Marketing (Pepsi) and Innovation & New Business Development (Google)
AMAPRO (Mexican Association of Promotion Agencies)2016
FIP Award 2016 – Geomarketing Strategy (Google)
FIP2016
SIGMA Award 2013 – Best National Promotional & Trade Marketing Agency
SIGMA2013
AMAPRO Victoria Alada Award 2012 – Sports Marketing, Pan American Games campaign (Gatorade)
AMAPRO (Mexican Association of Promotion Agencies)2012
FIP Award 2012 – Product Trial (Gatorade)
FIP2012
Language(s) I speak
Spanish
Fluent
English
Fluent