Michael Lubash
Empowering gaming communities through digital marketing and engagement.
Tel Aviv-Yafo, IL
Full time
On-site
B.A. graduate from Columbia University with hands-on experience in the gaming, esports, and digital entertainment industries across leading companies....
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My Career Journey
1/6
SuperPlay
Community Manager
Jan 2025 - Dec 2025 | 11m
Tel Aviv, IL
Managed a 2M-player gaming community for Dice Dreams, collaborated with cross-functional teams on campaigns, oversaw a 1M-member player forum, coordinated moderators, gathered feedback for QA and product...
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Hard Rock Digital
Marketing Intern
Jan 2024 - Dec 2024 | 11m
Produced 200+ push and in-app notification texts to support engagement and feature rollouts, and drafted App Store descriptions for beta-phase titles, collaborating with product and marketing stakehol...
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GIANTX Esports
Marketing Intern
May 2024 - Aug 2024 | 3m
London, GB
Developed podcast content and storytelling assets for esports audiences, supported the JD Sports x Fortnite campaign that increased social engagement by 15%, and coordinated with influencers and creative...
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Playtika
Marketing Intern
Jan 2022 - Dec 2022 | 11m
Herzliya, IL
Created marketing assets for in-game events and feature launches, collaborated with teams supporting Pirate Kings, Slotomania, and World Series of Poker, and supported competitive analysis for engagement...
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Imprint
Marketing Intern
Jan 2020 - Jan 2021 | 1y
Tel Aviv, IL
Managed social media content calendars, conducted audience research, contributed copy for campaigns, and created materials and reports for B2B pitch decks, helping drive a 10% rise in engagement.
IDF, Air Force (Iron Dome Unit)
First Sergeant
Jan 2017 - Dec 2019 | 2y 11m
Promoted to unit headquarters; oversaw surveillance, targeting, and interception operations and coordinated logistics and operational workflows under time-sensitive conditions.
