Michael Butman
Driving product growth and conversion through data-driven discovery and AI innovation.
Ramat Gan, IL
Full time
On-site/Hybrid/Remote
Senior Product Manager with a proven track record leading end-to-end B2C and B2B2C product journeys at Shutterfly and Yad2. Expert at driving conversion...
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My Career Journey
1/5
PlaceAce.Pro
Co-Founder
Jan 2025 - Present | 1y 9m
Built an AI-powered tool for transforming property photos, targeting private sellers and landlords. Owned problem discovery, UX, AI processing, and go-to-market execution. Used AI coding tools daily to...
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Shutterfly
Senior Product Manager (Consumer & Mobile)
Jan 2022 - Present | 4y 9m
Owned purchase flow across iOS & Android, driving $1.7M+ in projected annual revenue via A/B testing. Diagnosed key conversion blockers, built roadmaps, implemented Apple Pay as one-tap option, led sign-up...
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Shutterfly
Data Product Manager (Consumer & Mobile)
Jan 2020 - Jan 2022 | 2y
Built org-wide mobile analytics framework adopted by 8 PMs and dozens of features, still in use 4 years later. Diagnosed and fixed A/B test infrastructure. Built dashboards, defined KPIs, and trained PMs...
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Yad2
Product Manager (Consumer & Marketplace)
Jan 2018 - Jan 2020 | 2y
Built new-construction listings website with +30% lead conversion. Created B2B2C mini-site for agencies, growing lead form conversion by +40%. Led analytics implementation and introduced structured user...
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Yad2
Data Analyst (Consumer & Marketplace)
Jan 2016 - Jan 2018 | 2y
Built dashboards and reports for Israel's largest classifieds platform. Conducted competitive pricing research and benchmarking influencing business strategy.
