Led product vision and experience direction for desktop and mobile B2B/B2C solutions in legal and healthcare sectors. Delivered MVPs leveraging LLM APIs, AI agents, and AI synthetic users for product validation...

Defined product vision and go-to-market strategy for AI Salesforce plugin, delivering MVP in 4 months using LLM APIs. Achieved 77% customer satisfaction rate in beta testing, validated through usability...

Defined 0-to-1 product vision for connected health platform, conducting user research with 200+ target users and stakeholder alignment workshops. Increased e-commerce conversion rate by 19% through A/B...

Contributed to Samsung Pay and Galaxy of Games projects. Led UX processes from discovery to delivery. Created MVPs and insights for smartphone apps. Established and managed design systems, mentored team...

Led the Versant App design team at Pearson Education, defining UX vision and simplifying user flows. Presented concepts to stakeholders, conducted eye-tracking and usability tests, and implemented A/B...

Led the redesign of the bank's transactional system. Created and maintained the design system for digital platforms. Conducted usability testing with eye-tracking technology. Implemented features, improving...

Led e-commerce and sales projects, ensuring timely delivery and budget. Developed ad strategies and optimized media performance to boost engagement and efficiency. Managed key accounts including Sony,...

Designed websites and digital campaigns for financial services clients (ING Life, Generali, Securitas). Conducted A/B testing and conversion optimization for landing pages.