Mayra Lizzette López Langle
Driving cross-functional marketing excellence for global brand growth.
Mexico City
Full time
Hybrid
Strategic Marketing Leader with over 9 years of experience across gaming, advertising, and consumer brands. Led cross-functional teams and delivered integrated...
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My Career Journey
1/5
Scopely
Creative Intelligence Sr. Manager
Oct 2023 - Present | 2y 11m
Mexico City, MX
Led marketing strategy for the global game portfolio, aligning initiatives with business goals, and developed optimization roadmaps for franchises like Marvel Strike Force and Monopoly GO!. Enhanced creative...
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BYJU’S Learning
Creative Head & Marketing Strategy LATAM
Aug 2022 - Oct 2023 | 1y 2m
Mexico City, MX
Owned LATAM marketing strategy and creative direction, led integrated campaigns and audience segmentation, managed creative and localization teams, built regional growth, and optimized performance through...
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BYJU’S Learning
Creative & Marketing Lead LATAM
Nov 2021 - Aug 2022 | 9m
Mexico City, MX
Defined marketing strategies and managed performance campaigns in LATAM, launched new products increasing active students from 150 to over 8,000, surpassed 150,000 registrations, and led the in-house creative...
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McCann Worldgroup
Senior Copywriter - Marketing Strategy Lead for FedEx LATAM
Oct 2018 - Nov 2021 | 3y 1m
Mexico City, MX
Led 360° campaigns for FedEx LATAM, delivered high-impact projects generating over 6M unique users and 4,900 SME registrations, coordinated stakeholders across six markets, and helped adapt global strategies...
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DENTSU
Content Manager - Integrated Marketing
Nov 2016 - Oct 2018 | 1y 11m
Mexico City, MX
Managed digital marketing for DIAGEO's brands, developed strategies for Johnnie Walker, Zacapa, and others, and contributed to pitches for Huawei and Audi.
Team Leadership
Analytical Skills
Ability To Meet Deadlines
Distributed Team Management
Adaptability
Constructive Feedback
Caring Nature
Strategic Thinking
Ethical Standards And Conduct
Presentations
Career Highlights
1/2
McCann Worldgroup — FedEx LATAM (2018–2021)
Senior Copywriter & Marketing Strategy Lead
Mexico, 2018
In my role as Senior Copywriter and Marketing Strategy Lead for FedEx LATAM at McCann Worldgroup...
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BYJU'S Learning (2021–2022)
Creative & Marketing Lead LATAM
Mexico City, MX, 2021
In 2021–2022 as Creative & Marketing Lead LATAM at BYJU'S I defined GTM marketing strategies...
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My values
Integrity
Growth Mindset
Adaptability
Continuous Learning
Compassion
Education
Universidad Iberoamericana
Bachelor Degree of Communications
Ongoing
Universidad Complutense
Abroad Studies Exchange Program
Ongoing
Language(s) I speak
Spanish
Fluent
English
Fluent
French
Intermediate