Max Sainz Aparicio
Driving strategic brand growth and innovation for global and regional CPG and Fintech brands.
Mexico City, MX
Full time
Hybrid/Remote
Experienced brand and product marketing leader with over 13 years managing strategy, product positioning, and consumer insights for global and regional...
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My Career Journey
1/5
Only If
Senior Strategy & Planning Director
Dec 2023 - Present | 2y 10m
Mexico City, MX
Led the award-winning brand repositioning of Chip's, increasing recognition and funnel KPIs. Pioneered generative AI-driven campaigns for Takis, achieving growth and cost reductions. Designed strategies...
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Uncommon
Innovation Strategy Director
Feb 2020 - Aug 2023 | 3y 6m
Positioned Uncommon as Visa's preferred LatAm innovation partner, leading strategic fintech and mobility projects. Developed proprietary methodologies, secured recurring client engagements, drove payment...
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Uncommon
Senior Strategic Design Lead
Jan 2016 - Mar 2020 | 4y 2m
Led international design projects for Visa, Coca-Cola, and Nissan, focusing on service and product design. Facilitated large-scale workshops, developed music positioning initiatives, and supported EV market...
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SCLBITS
Creative Lead & Social Media Manager
Jan 2013 - Jan 2016 | 3y
Coordinated real-time marketing for Aeroméxico during the 2014 FIFA World Cup, earning $1.5M in media and industry awards. Launched KIA Mexico, surpassing sales targets; localized 'Share a Coke', garnering...
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Biz-Tec (Telmex Blog)
Editor-in-Chief
Jan 2012 - Jan 2013 | 1y
Empathy
Strategic Thinking
Complex Problem Solving
Mentorship
Cultural Responsiveness
Analytical Thinking
Business Acumen
Most proud of (1/3)
1st
Led award-winning Chip's repositioning and pioneered generative-AI Takis campaigns, driving sales growth and cost reductions.
Career Highlights
1/2
Coordinated real-time marketing for Aeroméxico — 2014 FIFA World Cup
Coordinated Aeroméxico’s real-time World Cup campaign
Mexico,
In 2014 I coordinated Aeroméxico’s real-time marketing during the FIFA World Cup to put the brand...
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Lead strategist on Takis; also led Chip's brand repositioning
Pioneered generative AI campaign that drove Takis sales
Mexico,
As lead strategist on the Takis account I reframed the brief using available data, then piloted...
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My values
Customer-Centricity
Empathy
Curiosity
Empowerment
Education
Collective Academy
Master in Business & Technology
Ongoing
Universidad San Pablo CEU
BBA
Ongoing
Power Business School
Power MBA
2021
Certifications & Qualifications
Futures Design & Food Design Certification
Centro de Diseño y Comunicación2026
IAB Display Advertising Bronze (Share a Coke)
2026
MMA Global Smarties Silver (Mobile Video, Share a Coke)
2015
Shorty Awards Honorable Mention (Real-Time Marketing, Aeroméxico 2014 World Cup)
2014
Language(s) I speak
Spanish
Fluent
English
Fluent