Mauricio Lazcano
Driving digital growth with creative strategy and data-driven full-funnel marketing.
Full time
Hybrid/Remote
Seasoned Marketing Manager with 14+ years' experience in digital marketing, brand strategy, and creative direction for SaaS, fintech, and consumer brands....
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My Career Journey
1/7
Resguardo Seguridad Privada
Quality & Operations Manager
Sep 2025 - Present | 1y
Mexico City, MX
Translated operational performance metrics into executive reporting for C-level stakeholders across 25–30 service locations, monitoring headcount, service quality, response times, and SLA performance....
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Bravo Business Group
Project Manager
Jan 2024 - Aug 2025 | 1y 7m
Mexico City, MX
Designed and executed full-funnel digital marketing campaigns across 3 clients, managing Meta Ads and Google Ads strategy and KPI-based optimization on lean budgets. Coordinated design and development...
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Pacto Technology
Marketing Manager – Social Media & Digital
Jun 2022 - Jan 2024 | 1y 7m
Mexico City, MX
Owned digital communications and paid media strategy across multiple platforms, managed campaigns with a 4-person team, and liaised with international stakeholders. Generated 160 qualified leads/month...
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Nanopay
Creative Social Media Manager
Jun 2021 - May 2022 | 11m
Mexico City, MX
Directed digital content and customer-acquisition strategy, contributing to 80% of total customer acquisition. Ran paid social campaigns, managed community growth, creative direction, and production, resulting...
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Revolver Experience
Creative Director
Jul 2018 - Jul 2020 | 2y
Mexico City, MX
Led creative direction and concept development for sales promotions, POS, digital, experiential campaigns for brands including HP, Abbott, and Vanish. Managed teams, directed social-content strategy, client...
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The Crew
Creative Director
Mar 2015 - May 2018 | 3y 2m
Mexico City, MX
Directed creative strategy for experiential, digital, and BTL campaigns for PlayStation, Universal, and Fujifilm. Managed multiple concurrent projects and teams, client presentations, budgets, and delivery...
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Ifahto
Content Creator & Postproducer
Jun 2012 - Mar 2015 | 2y 9m
Mexico City, MX
Produced audiovisual content for clients including Unilever Food Solutions, involving copywriting, scriptwriting, video editing, motion design, production logistics, and multi-format delivery.
Resourcefulness
Planning
Decision Making
Results Focused
Relationship Management
Intercultural Communication
Analytical Skills
Most proud of (2/3)
1st
Built and scaled Google/Meta ad funnel from messaging to landing page, generating a steady 160 qualified leads/month.
2nd
Standardized SOPs and hiring processes across 25-30 locations, cutting time-to-hire and supporting rapid operational growth.
Career Highlights
1/2
Marketing Manager, Pacto Technology — Google & Meta paid acquisition
Built ad funnel delivering 160 qualified leads/month
Mexico City, MX, 2023
In my role as Marketing Manager at Pacto Technology I built an end-to-end paid acquisition funnel...
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Marketing leader across SaaS, fintech and consumer brands
14+ years leading digital marketing, brand & creative
Mexico City, MX, 2015
Across 14+ years as a marketing leader I have combined brand strategy, creative direction and...
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