Driving growth through data-led digital marketing and cross-functional leadership.
Tel Aviv-Yafo, IL
Full time/Part time/Project based
Remote/Hybrid/On-site
Senior global digital marketing leader with over 18 years of experience in performance, content, and data-driven marketing. Proven track record in scaling...
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My Career Journey
1/12
Mammashudde Group
Director of Sales & Marketing
Jan 2024 - Present | 2y 4m
Built three divisions from scratch and scaled revenue streams, owned marketing strategy, budgeting, and forecasting, implemented conversion tracking and A/B testing, managed paid social, SEA, and SEO,...
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Commercial & Go-to-Market Consultant (Freelance)
Consultant
Sep 2025 - Present | 8m
Led go-to-market strategy across 9 industries, designed commercialization and partnership models, managed pipeline, forecasting, and negotiations, and partnered closely with founders in fast-moving en...
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Medscape Network, Aptus Health (WebMD)
Associate Director
Jan 2021 - Jan 2024 | 3y
Increased user registrations by 100%, cut acquisition/content costs by 50% via analytics, built dashboards for senior leadership, and was a key contributor to scaling from early to growth stage.
Medscape Network
Country Manager
Jan 2018 - Jan 2021 | 3y
Defined local brand narrative and positioning, led multi-stakeholder marketing programs, and drove growth through digital and partnerships.
Montaigne Immobilier
Marketing Director
Jan 2016 - Jan 2018 | 2y
Built digital foundation across paid search and social, achieved €25 CPL with 85% conversion rate.
Digital Marketing Consultant (Freelance)
Consultant
Jan 2015 - Jan 2018 | 3y
Delivered PPC and paid social for B2B/B2C clients and built community of 50,000+ contacts.
Jobs in TLV
Founder & Digital Marketing Manager
Jan 2015 - Jan 2018 | 3y
Closed deals with 50+ companies, led digital acquisition and employer branding.
AvaTrade Group
Head of Marketing
Jan 2014 - Dec 2014 | 11m
Led global PPC, SEO, affiliates, social, and PR.
Xwise (Agency)
Head of Media
Jan 2013 - Dec 2013 | 11m
Reduced spend by 80% while doubling acquisitions.
William Hill Online
Head of Media Buying
Jan 2010 - Jan 2013 | 3y
Managed $7M+ annual media budget and launched Italy and Spain markets.
Janus Capital International
Client Relationship Manager
Jan 2007 - Jan 2009 | 2y
Supported fundraising of $2.5B across Southern Europe, managing $400B+ in client assets.
Opportunités Finance
Financial Manager
Jan 2006 - Jan 2007 | 1y
Supported origination and underwriting of six major real estate transactions, including a $250M shopping center deal in Paris.