Mark Borg
Driving sales and affiliate growth through data-driven leadership and global strategy.
Valletta, MT
Full time
On-site/Hybrid
Results-driven Senior Business Development & Sales Leader with over a decade's experience in iGaming, SaaS, and Forex/CFD across multiple regions. Expert...
Show more
My Career Journey
company_logo
company_logo
company_logo
1/10
Growth Leads
Senior Business Development Manager
Feb 2026 - Present | 3m
Senior Business Development Manager driving growth across US-focused verticals including sweepstakes and prediction markets. Led operator acquisition, commercial strategy, and in-app acquisition via AppsFlyer....
Show more
Odds Scanner Group - SEO Affiliate (Sportsbook & Casino)
Affiliate Team Lead
Apr 2025 - Jan 2026 | 9m
Led a team of 4 affiliate managers, overseeing recruitment, training, and campaign management. Improved campaign efficiency by 25% using data-driven strategies and KPIs. Enhanced team alignment and productivity,...
Show more
Odds Scanner Group - SEO Affiliate (Sportsbook & Casino)
Senior Affiliate Manager
Sep 2024 - Apr 2025 | 7m
Led affiliate marketing strategy driving growth, performance optimization, and revenue generation. Managed over 50 partnerships, negotiated contracts, and implemented dashboards to track KPIs, increasing...
Show more
GCC7 Limited
Head of Sales - Forex/CFD
Jun 2022 - Oct 2024 | 2y 4m
Developed and executed sales strategies for CFD and FX products, driving 40% YoY revenue growth. Managed key client portfolios, increasing first time deposits by 35%, and built cross-functional teams across...
Show more
EduTrading
Head of Sales & Business Development - FX Trading Academy
Oct 2021 - Jun 2022 | 8m
Barcelona, ES
Founded and scaled the Spanish office, recruited and managed a team of 15. Established KPIs and operational workflows, led acquisition and retention strategies—improving conversion rates by 30%. Launched...
Show more
ICT Solutions - MSP
Business Development & Account Executive
Nov 2020 - May 2021 | 6m
Led business development for ICT solutions, acquiring clients and expanding revenue in Malta. Delivered 35% growth in recurring revenue, implemented ISO27001-compliant processes and negotiated contracts...
Show more
Invicti Security - Web Application Security Software
Inside Sales Team Lead
Feb 2020 - Sep 2020 | 7m
Led and mentored a team of 4 to achieve $3M annual revenue. Developed strategies for cybersecurity and SaaS, increasing qualified leads by 40% and conversion rates by 25%. Introduced best practices and...
Show more
GCC7 Limited
Head of Retention - FX/CFD
Jul 2018 - Feb 2020 | 1y 7m
Led a 40-person retention department overseeing client lifecycle management and campaign execution to secure $2–3M monthly revenue. Developed data-driven retention strategies and increased client LTV by...
Show more
Financika
Head of LatAm Sales & Retention - FX/CFD
May 2017 - Apr 2018 | 11m
Mexico City, MX
Led Mexico office, managed sales and retention for Latin America, reported to C-suite, and developed data-driven strategies that achieved six-digit monthly revenues. Ensured regulatory compliance and drove...
Show more
GCC7 Limited
Account Executive & Lead
Feb 2012 - May 2017 | 5y 3m
Led sales campaigns, maximized conversion and retention using KPIs and client LTV, conducted market research, mentored junior executives, and developed reporting dashboards for strategic adjustments.
Results Focused
Problem Solving
Adaptive Leadership
Emotional Intelligence
Motivational Skills
Teamwork
Collaboration
Action Oriented
Adaptability
Team Building
Most proud of (2/3)
1st
Built and led a 40-person retention team at GCC7, driving $2–3M/month through data-driven retention strategies.
2nd
As Affiliate Team Lead at Odds Scanner, led 4 managers, improved campaign efficiency 25% and landed 3 LATAM partners in 40 days.
Career Highlights
1/2
highlight_image
Senior Business Development Manager, Growth Leads
Sales & Business Development Leader
Valletta, MT, 2026
Most recently as Senior Business Development Manager at Growth Leads I negotiated a major Operator...
Show more
highlight_image
Head of Retention - FX/CFD, GCC7 Limited (2018–2020)
Built retention engine delivering $2–3M in monthly revenue
Malta, 2019
In 2018–2020 as Head of Retention for FX/CFD at GCC7 I led a 40‑person retention team and implemented...
Show more
My values
Efficiency
Adaptability
Dedication
Empathy
Collaboration
Education
company_logo
University of Malta
Bachelor of Arts (BA)
2012
Certifications & Qualifications
Microsoft Certified: Azure Fundamentals AZ 900
Microsoft2026
SmarterX AI Fundamentals Course
SmarterX2026
HubSpot Courses & Certifications
HubSpot2026
Salesforce Courses & Certifications
Salesforce2026
Language(s) I speak
English
Fluent
Italian
Fluent
Spanish
Fluent