Mario Tazzer
Driving B2B growth with GTM strategies and marketing automation expertise.
Dynamic B2B Marketing & Growth Strategy Manager with over 20 years' experience spanning automotive, technology, and mobility sectors. Expert in Go-To-Market...
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My Career Journey
1/14
Grupo Continental
Corporate Account Manager
Jun 2024 - Nov 2025 | 1y 5m
Mexico City, MX
Led Key Accounts team to develop strategies for attracting and retaining corporate clients. Achieved 22% sales growth in key accounts in one year. Generated 15+ high-value corporate contracts and negotiated...
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Volvo Suecia Car Interlomas
Asesor de ventas de autos y desarrollo de oportunidades B2B
Aug 2021 - Jun 2024 | 2y 10m
Estado de México, MX
Specialized in consultative premium vehicle sales and B2B strategy for recurring revenue. Generated 25+ corporate agreements, sold fleet deals to single clients up to 30 vehicles, increased inventory turnover...
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NeoRed Email Marketing / MDIRECTOR
Advisor for the generation of new businesses in Latam
Mar 2021 - Jun 2024 | 3y 3m
Ciudad de México, MX
Consulted on digital strategy, automation, and multichannel marketing in Latin America. Improved open rates by 35% and clicks by 28% through hyper-segmentation. Reduced email sending costs by 25% via database...
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Cerillera La Central
Gerente superior de marketing
Apr 2018 - Aug 2022 | 4y 4m
Naucalpan Edo. de mex., MX
Led marketing strategies, advertising, and product development. Executed market studies revealing 15% growth opportunities. Developed three sustainable products that improved brand positioning, and increased...
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Blueliquid
New Business/ Partner
Jan 2015 - Jan 2017 | 2y
Naucalpan Edo. de mex., MX
Analyzed data to optimize marketing and sales strategies. Implemented strategies increasing client acquisition by over 30%. Developed campaigns generating more than 1,000 qualified leads in six months...
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GNP
CS Director
Apr 2014 - Jan 2015 | 9m
Mexico City, MX
Led and developed a sales team. Built and trained a team of seven advisors who exceeded sales goals by 15% in the first quarter and increased client retention by 12%, providing personalized coaching.
MVS Radio
Marketing Manager
Oct 2009 - Feb 2014 | 4y 4m
Mexico City, MX
Planned and executed integrated offline and digital marketing strategies. Increased audience and brand awareness by over 20% annually. Managed national campaigns generating 15% more commercial opportunities...
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Alquimia
Account Supervisor
Oct 2006 - Dec 2008 | 2y 2m
Supervised accounts and new projects, developed communication and marketing strategies, presented proposals, and followed up projects for clients like Grupo Urrea, Constructora GVA, Chocolate Ibarra, and...
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RESTAURANTES CALIFORNIA
Gerente de Marketing
Dec 2005 - Jan 2007 | 1y 1m
Mexico City, MX
Managed the image of 65 restaurants, marketing and advertising campaigns, promotions, new store openings, and external brand partnerships. Unified restaurant imagery nationally, implemented nationwide...
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LINEAS AEREAS AZTECA
Marketing Coordinator
Dec 2004 - Dec 2005 | 1y
Mexico City, MX
Coordinated marketing and advertising, sales reports, strategic alliances, market opportunities, product image, and control. Developed corporate identity manual and implemented it across agencies and airports....
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Honda Universidad
Asesor de ventas
Feb 2002 - Dec 2004 | 2y 10m
Mexico City, MX
Auto sales advisor.
Delta Merino
Ejecutivo de cuentas
Nov 2004 - Dec 2004 | 1m
Mexico City, MX
Managed campaigns, brand briefs, and ratings impact. Worked with brands including Doña María, Miel Carlota, Búfalo, Spam, Hotel Nikko, Gran Santa Fe, Toks, Fundación Toks, Grupo San Antonio, and Kerry...
Michel Domit
Gerente de Marketing
Feb 2001 - Jun 2004 | 3y 4m
Mexico City, MX
Managed marketing and advertising, group image, promotions, and campaign implementation.
PCTV S.A. de C.V.
Coordinador de producción comercial
Oct 1999 - Feb 2001 | 1y 4m
Mexico City, MX
Produced live programs and handled commercialization.